BMS Performance
National Sales Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
National Sales Manager
Location: Bristol to East Anglia
Salary: Up to £60,000 + 25% Bonus + Car Allowance + Excellent Benefits
An exciting opportunity for an ambitious sales leader to join a market-leading manufacturer in the home improvement and water treatment sector. This newly created role offers genuine autonomy to shape and develop a growing direct sales function, managing an initial team of three field-based Sales Consultants, expanding to six over time.
You will lead from the front, coaching and mentoring your team in the field while implementing best-practice sales processes, KPIs, performance metrics, and development plans. Working closely with senior leadership, you'll help define sales strategy, improve customer journeys, and build a high-performance culture focused on growth and customer satisfaction.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
We're looking for a hands-on sales manager with experience leading and developing sales teams, improving performance, and driving results. Experience within direct-to-consumer, home improvement, or consultative sales environments is highly desirable.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Excellent package including bonus, car allowance, private medical, dental cover, life insurance, and enhanced pension.
Desired Skills and Experience
Key Responsibilities:
- Lead, coach, and develop a team of field-based Sales Consultants operating from Bristol to East Anglia.
- Define and implement best practice for the in-home sales journey, ensuring a consistent, customer-focused approach.
- Spend regular time in the field conducting joint customer visits, providing real-time coaching and feedback.
- Develop sales playbooks, coaching frameworks, and performance standards to improve conversion and customer experience.
- Design and implement meaningful KPIs, dashboards, and performance metrics to drive accountability and continuous improvement.
- Analyse sales performance and identify trends, opportunities, and areas for development.
- Recruit, onboard, and develop additional Sales Consultants as the business continues to grow.
- Work closely with senior leadership to shape the future direction of the direct sales function.
- Foster a high-performance culture focused on coaching, collaboration, and customer satisfaction.
- Ensure accurate forecasting, reporting, and CRM discipline across the team.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location