Candles & Oud
National Sales Marketing Manager
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Company Description
Candles & Oud is a British fragrance house dedicated to making exceptional Oud easy to discover, wear, and enjoy. The brand blends the richness of Oud with modern East–West perfumery to create distinctive, long-lasting fragrances for individuals, their homes, and gifting. Its collection includes parfum, candles, reed diffusers, body care, and grooming, all designed with strong performance, thoughtful presentation, and accessible value in mind. Through products, education, and personal guidance, Candles & Oud aims to make Oud a natural part of modern British life. The company culture is driven by the CAO Standard: Compassion, Ambition, and Ownership, offering a values-led environment for team members.
Role Description
The National Sales Marketing Manager is a full-time, on-site position based in London. This role is responsible for leading national sales and marketing strategies to grow brand awareness, customer engagement, and revenue across retail, wholesale, and direct-to-consumer channels.
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Key Responsibilities
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- Developing and executing sales plans
- Managing key accounts
- Coordinating promotions and campaigns
- Analyzing performance data to optimize growth
- Collaborating closely with product, retail, and digital teams to ensure consistent brand messaging and effective go-to-market strategies
- Mentoring team members
- Maintaining strong relationships with partners
- Representing Candles & Oud at events and trade shows
Qualifications
- Demonstrated experience in national sales management, including setting targets, leading teams, and managing key accounts across multiple channels
- Strong marketing skills in brand positioning, campaign planning, and customer acquisition, preferably within beauty, fragrance, luxury, or consumer goods
- Ability to analyze sales and marketing data, forecast trends, and make data-informed decisions to drive commercial performance
- Excellent communication, negotiation, and relationship-building skills, with the ability to collaborate across departments and with external partners
- Proven experience developing and executing trade marketing and in-store activation strategies to support retail partners
- Comfort working in a fast-paced, growth-oriented environment, with a proactive approach to problem-solving and ownership of results
- Understanding of the UK retail landscape and national distribution networks; experience with international markets is an advantage
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience; prior leadership experience is strongly preferred
- Genuine interest in fragrance and customer experience, aligned with Candles & Oud’s values of Compassion, Ambition, and Ownership
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