Coforge
New Business Development Director
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New Business Development Director
Location
London, UK
About the Opportunity
Coforge is looking for an accomplished new business sales professional to accelerate growth across the UK and Europe.
This is a pure hunter role focused on winning net-new logos and building strategic client relationships. We are seeking an individual with a proven track record of opening doors, creating opportunities and converting senior-level relationships into significant, long-term technology services engagements.
The successful candidate will identify and pursue new business opportunities, develop tailored propositions and lead complex sales pursuits through to closure. Working closely with industry, solution, delivery and marketing teams, you will bring together Coforge's technology, consulting and engineering capabilities to solve complex business challenges and deliver measurable outcomes for clients.
This role is ideal for a commercially driven and highly motivated sales professional who thrives on winning new business, operates effectively at C-suite level and has a successful track record of selling IT services and digital transformation solutions.
Key Responsibilities
New Logo Acquisition
- Identify, qualify and secure new client relationships across target industries.
- Build and maintain a focused portfolio of high-potential target accounts.
- Develop account-entry strategies that create access to senior decision-makers and key stakeholders.
- Generate new opportunities through personal networks, targeted prospecting, industry engagement, events and collaboration with marketing and partner teams.
- Maintain a consistent focus on net-new revenue and long-term strategic account development.
Opportunity Creation and Sales Leadership
- Own the complete new business sales cycle from prospecting and qualification through to proposal, negotiation and contract closure.
- Create demand by identifying business challenges and demonstrating how Coforge can deliver measurable business value.
- Shape and influence strategic opportunities rather than relying solely on formal procurement processes.
- Develop differentiated value propositions aligned to client priorities.
- Lead complex, multi-stakeholder sales engagements involving business, technology, procurement and executive leadership teams.
- Execute pursuit strategies that improve competitive positioning and drive successful outcomes.
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Client Engagement
- Build trusted relationships with C-suite executives, business leaders, technology leaders and procurement stakeholders.
- Develop an understanding of client business strategies, operating models, investment priorities and technology roadmaps.
- Engage prospects through a consultative, insight-led sales approach.
- Articulate Coforge's capabilities in a commercially relevant manner, linking technology investments to business outcomes.
- Position Coforge as a strategic transformation partner rather than a transactional supplier.
Commercial and Pipeline Management
- Build and maintain a healthy, qualified sales pipeline aligned to revenue targets.
- Provide accurate forecasting, opportunity updates and account plans.
- Take accountability for sales performance, revenue growth and new-logo acquisition.
- Lead commercial discussions and contract negotiations in partnership with legal, finance and commercial teams.
- Maintain strong CRM discipline and sales governance standards.
Solution Development and Collaboration
- Work closely with solution, consulting, delivery and technology teams to create tailored client propositions.
- Bring together the right capabilities from across Coforge to address client requirements.
- Lead internal pursuit teams and drive accountability throughout the sales process.
- Provide market insights and client feedback to support continued growth and proposition development.
- Ensure a seamless transition from sales through to delivery and account management.
Market Focus
We welcome applications from IT services sales professionals with experience selling into one or more industry sectors, including:
- Retail & Consumer Goods
- Manufacturing
- Travel, Transportation & Hospitality
- Healthcare & Life Sciences
- Public Sector
- Energy & Utilities
- Telecommunications
- Media & Entertainment
- High Tech
- Logistics & Supply Chain
Industry expertise is valued, but our priority is finding exceptional hunters with a strong track record of winning new business within a technology services environment.
Skills and Competencies
- Strong hunter mentality with the drive, resilience and discipline to build opportunities from the ground up.
- Proven ability to develop senior relationships and gain access to complex organisations.
- Strong consultative selling and business development skills.
- Experience shaping, negotiating and closing complex, high-value deals.
- Comfortable engaging with C-suite executives and senior business leaders.
- Excellent communication, presentation and influencing skills.
- Ability to develop compelling value propositions and articulate business outcomes.
- Experience leading cross-functional pursuit teams.
- Strong pipeline management, forecasting and sales planning capabilities.
- Self-motivated with the ability to operate independently in a fast-paced environment.
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Experience Required
- Significant experience in new business sales within IT services, technology consulting, digital transformation or engineering services.
- Demonstrable success securing new logos and closing complex, high-value services engagements.
- Proven record of achieving and exceeding annual sales targets.
- Experience selling one or more of the following:
- Artificial Intelligence & Generative AI
- Data & Analytics
- Cloud Transformation
- Digital Engineering
- Application Modernisation
- Automation
- Customer Experience Transformation
- Managed Services
- Quality Engineering
- Experience navigating competitive bids, procurement processes and complex commercial negotiations.
- Experience working with global delivery and solution teams.
- An established network of senior business and technology leaders would be advantageous.
Personal Attributes
- Entrepreneurial, proactive and opportunity-focused.
- Commercially ambitious and results-driven.
- Curious and capable of quickly understanding client challenges.
- Resilient and persistent in pursuing new business opportunities.
- Collaborative and able to mobilise internal teams around shared objectives.
- Credible and confident in senior-level conversations.
- Comfortable operating in a growth-focused, high-performance environment.
- Willing to travel across the UK and Europe as required.
What Success Looks Like
- A strong pipeline of qualified new-logo opportunities.
- Increased engagement with senior decision-makers across target accounts.
- Successful conversion of opportunities into significant new client relationships.
- Consistent achievement of revenue, bookings and growth targets.
- Effective collaboration across sales, solution, delivery and partner teams.
- Long-term client relationships that create sustainable account growth.
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