Atrium Associates
New Business Sales Director
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New Business Sales Director
Location: UK (Hybrid/Flexible)
Salary: Competitive + Bonus + Excellent Benefits
Atrium Associates are pleased to be supporting our client with this exciting opportunity. Are you a proven sales leader with a passion for driving growth within the Managed Service Provider (MSP) sector?
Our client is a highly successful and rapidly growing technology solutions provider, helping businesses across the UK maximise the value of their technology through innovative Managed IT Services, Cyber Security, Cloud and Data Solutions. As they continue their ambitious growth journey, they are looking to appoint an experienced New Business Sales Director to build, lead and develop a high-performing new business function.
This is a genuine opportunity to make your mark, shape strategy, influence growth and play a pivotal role in the future success of a thriving technology business.
Please note: Previous MSP experience is essential for this position. Applications without MSP sector experience will not be considered.
The Opportunity
Reporting directly to the Chief Commercial Officer, you will be responsible for creating and executing a winning new business strategy, developing a high-performing sales team and driving significant revenue growth across the SME market.
This is far more than a leadership position. You'll be a strategic driver of growth, building relationships with senior decision-makers, identifying new opportunities and leading from the front to secure major new business wins.
You'll have the autonomy to shape the function, influence business direction and create a culture centred around performance, accountability and success.
Key Responsibilities
Lead & Develop a High-Performing Sales Team
- Recruit, mentor and develop a team of Business Development Managers.
- Create a high-performance culture focused on achievement, accountability and continuous improvement.
- Deliver coaching, training and development programmes to maximise individual and team success.
- Inspire and motivate colleagues to consistently exceed expectations.
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Drive New Business Growth
- Develop and implement a strategic sales plan focused on acquiring new SME customers.
- Identify, pursue and secure new business opportunities across Managed IT, Cyber Security, Cloud and Data Solutions.
- Build strong relationships with key decision-makers and stakeholders.
- Lead complex sales engagements from initial prospecting through to successful contract closure.
- Personally contribute to major revenue-generating opportunities.
Build & Manage a Robust Sales Pipeline
- Develop and maintain a strong pipeline of qualified opportunities.
- Ensure consistent lead generation through networking, referrals, strategic partnerships and outbound business development.
- Monitor pipeline health, conversion metrics and sales performance against targets.
- Work closely with marketing teams to develop impactful lead generation campaigns and market messaging.
Collaborate Across the Business
- Partner with delivery, technical, customer success and marketing teams to ensure a seamless customer journey.
- Provide market intelligence and customer feedback to support ongoing service innovation.
- Help shape commercial strategy through data, market insights and customer trends.
What Success Looks Like
- Consistent achievement and over-delivery against revenue targets.
- Significant growth in new customer acquisition.
- A healthy, predictable and scalable sales pipeline.
- Strong sales conversion rates and commercial performance.
- Development of a high-performing, engaged and motivated sales team.
- Increased market presence and brand reputation within the MSP sector.
About You
Essential Experience
- Minimum 7 years' experience in B2B technology sales.
- Extensive experience within the MSP (Managed Service Provider) sector is essential.
- Proven record of achieving and exceeding significant revenue targets.
- Experience building, leading and developing successful sales teams.
- Strong background managing complex consultative sales cycles.
- Demonstrable success winning new logo business and driving sustainable growth.
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Skills & Expertise
- Strong understanding of the MSP landscape and the challenges facing SME organisations.
- Consultative sales approach with excellent negotiation and influencing skills.
- Exceptional relationship-building capabilities with senior stakeholders.
- Commercially astute with strong strategic thinking abilities.
- Experience using CRM systems and sales analytics to drive performance.
- Highly organised, self-motivated and target-driven.
Personal Attributes
- Inspirational leader with a collaborative mindset.
- Ambitious, resilient and commercially focused.
- Results-driven with a genuine passion for business development.
- Confident communicator able to engage audiences at all levels.
- Enthusiastic about developing people and creating successful teams.
Why Join?
You'll be joining a forward-thinking technology business during an exciting period of growth and investment. This is an opportunity to shape the future of a growing sales function, influence company strategy and accelerate your career within a business that genuinely values its people.
In return, you'll benefit from:
- Competitive salary and bonus structure
- Hybrid and flexible working
- Pension scheme
- Life assurance and income protection
- 24/7 Virtual GP and Employee Assistance Programme
- Enhanced family-friendly policies
- Holiday purchase scheme and paid volunteering days
- Cycle to Work and EV Car Scheme
- Retail discounts and cashback platform
- Ongoing learning, development and career progression opportunities
- Regular team events, incentives and recognition programmes
Ready to take the next step in your sales leadership career?
If you're an ambitious and commercially driven sales professional with proven MSP experience and a track record of delivering exceptional growth, we'd love to hear from you. Atrium Associates are pleased to be supporting our client with this appointment and welcome confidential conversations with suitable candidates.
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