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New Product Development Manager

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New Product Development Manager – Food Supplements
Location: Finchley, North London
Salary: £55,000 per annum
Job Type: Full-Time, Office-Based
IMPORTANT: Previous experience working within the food supplements industry is essential. Applicants without relevant supplements industry experience will not be considered.
About the Role
We are recruiting for an experienced and commercially driven New Product Development (NPD) Manager to join a growing and ambitious business within the health and wellness sector.
This is an exciting opportunity for someone with a strong background in food supplements, vitamins, minerals and nutraceuticals who has a proven track record of identifying, sourcing and launching successful products. You will play a key role in developing new supplement ranges, identifying market opportunities and working directly with manufacturers to bring commercially successful products to market.
The ideal candidate will combine excellent supplement product knowledge with strong commercial awareness, supplier management experience and an understanding of the Amazon marketplace.
Key Responsibilities
- Identify and research new product opportunities within the food supplements and health and wellness markets.
- Conduct competitor analysis, market research and Amazon product research to identify commercially attractive opportunities.
- Develop new supplement products and ranges from initial concept through to supplier quotation, sampling and launch.
- Prepare detailed product briefs covering formulations, ingredients, formats, pricing, margins and consumer propositions.
- Work directly with supplement manufacturers to obtain quotations, compare specifications and negotiate pricing and minimum order quantities (MOQs).
- Manage product samples and evaluate potential products against quality, cost and commercial requirements.
- Analyse Amazon sales trends, competitor listings, customer reviews and market demand to identify product gaps.
- Present new product proposals and commercial recommendations to senior management for approval.
- Collaborate with internal teams to support successful product launches.
- Maintain strong relationships with manufacturers and suppliers.
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Essential Requirements
- Previous experience in the food supplements industry is mandatory.
- To be considered, you must have:
- Proven experience in New Product Development, product sourcing or product management specifically within the food supplements industry.
- Direct experience developing, sourcing or launching vitamins, minerals, herbal supplements, probiotics or other nutritional supplement products.
- Strong knowledge of supplement ingredients, formulations, product formats and consumer trends.
- Experience working directly with supplement manufacturers and suppliers.
- A good understanding of UK and EU food supplement regulations, labelling requirements and permitted health claims.
- Strong commercial awareness, including product costing, margins, competitor pricing and profitability.
- Experience conducting product and competitor research, ideally using Amazon marketplace data.
- Excellent negotiation, communication and organisational skills.
- The ability to manage multiple product development projects and take ownership from concept through to launch.


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What We're Looking For
We are looking for someone who understands the supplements market from both a product and commercial perspective. You should be confident identifying products with strong sales potential, understanding what makes a supplement commercially successful and working with manufacturers to develop competitive, high-quality products.
This role would suit an experienced NPD Manager, Supplement Product Development Manager, Product Sourcing Manager or Product Manager who has worked directly within the vitamins and supplements sector.
Please note: Experience in general FMCG, food, cosmetics or other consumer products alone is not sufficient. Applicants must have direct experience working with food supplements.
What's on Offer
- Competitive salary of £55,000 per annum.
- Opportunity to play a key role in developing and launching new supplement brands and products.
- A commercially focused position with real ownership of product development.
- The opportunity to work within a growing health and wellness business.
Apply Now
If you have proven experience developing or sourcing food supplements, strong commercial instincts and a passion for bringing successful new products to market, we would love to hear from you. Please apply with your CV, highlighting your specific experience within the food supplements industry and examples of products you have developed, sourced or launched.
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