HCP Omnichannel Activation Manager – Healthcare Marketing & Commercial Excellence

Location: Reading, Berkshire, UK
Industry: Healthcare / Consumer Health / Pharmaceutical
Work Arrangement: Hybrid
Employment Type: Full-time

Role Overview

A strategic healthcare marketing leadership opportunity focused on developing and executing Northern Europe’s omnichannel engagement strategy for healthcare professionals (HCPs).
The role will drive connected customer experiences across field force, digital, CRM, professional education, KOL engagement, media, and data-driven activation, with the goal of increasing HCP engagement, recommendation, advocacy, and commercial performance.

Key Responsibilities

• Lead the Northern Europe HCP omnichannel strategy across paid, owned, earned, and shared channels.
• Develop integrated customer journeys connecting field force, CRM, digital engagement, education, KOLs, and professional media.
• Partner with field force leadership to align customer engagement, segmentation, targeting, territory planning, and commercial priorities.
• Drive effective engagement across pharmacy, dentistry, primary care, and secondary care audiences.
• Partner with HCP Brand Managers and content teams to translate strategies into impactful omnichannel activation programs.
• Develop customer journey frameworks, content sequencing, and activation best practices.
• Lead CRM, personalization, customer segmentation, and marketing automation initiatives.
• Establish KPIs, measurement frameworks, and test-and-learn programs to improve engagement and return on investment.
• Build omnichannel capabilities through training, playbooks, coaching, and best-practice tools.
• Act as a subject matter expert on HCP omnichannel engagement and customer experience.
• Collaborate with Medical Affairs, Commercial Excellence, Sales, IT, Media, Marketing, and external partners.
• Lead and develop direct reports and contribute to wider organizational capability.