Forward Role Recruitment
Online Trading Manager
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Our Client
Our client is a premium eyewear retailer running two well-established online stores and are now in a period of significant growth.
Role Overview
You'll own trading, conversion and margin across both websites, working directly with the Commercial Director and the wider digital team. There are no direct reports yet but there's a clear path to build and lead a team as the business expands internationally.
What You'll Be Doing
Own Trading & Campaigns
- Own the key trading KPIs across both sites: sales, margin, conversion rate, AOV, items per basket
- Build and deliver the seasonal trading plan with the Commercial Director
- Monitor site performance daily, spotting trends and acting on them
- Manage stock availability with buying/product so activity lands in the right areas
- Support landing page optimisation and campaign briefing so traffic converts once it lands
Lead CRO & the Prescription Journey
- Own the CRO and customer journey testing roadmap across both sites
- Run a structured testing programme on the prescription journey specifically: upload, verification, checkout friction
- Define and report on prescription journey metrics (drop-off points, upload completion, verification friction) alongside standard CRO metrics
- Partner with UX/CRO agencies, designers and developers to prioritise and ship tests
- Own on-site merchandising: sorting rules, search and navigation
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Report, Forecast & Partner
- Forecast weekly and monthly sales using historic data and the trading plan
- Report trading and conversion performance to the Commercial Director, flagging risks early
- Work cross-functionally with Buying and Commercial Marketing on Joint Business Plans with key brand partners
- Support commercial relationships across an industry-leading portfolio of optical and eyewear brands
Grow CRM & the Team
- Contribute to the CRM roadmap, focused on customer lifetime value
- Plan and brief email campaigns aligned to the trading calendar
- Deputise for the Commercial Director as required
- Help shape and grow the trading function as international expansion brings investment
What We're Looking For
Must-Have:
- 3+ years' experience in a B2C eCommerce or online trading role
- Strong, demonstrable experience of CRO and customer journey testing, ideally on complex, multi-step journeys
- Confident using eCommerce platforms (e.g. Shopify, Magento or similar), analytics and testing tools
- Comfortable working at pace in a small team with direct access to senior leadership
- Strong commercial acumen, analytical mindset and confidence managing multiple stakeholders
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You'll Stand Out If You:
- Have experience in fashion, eyewear, luxury or another brand-led retail environment
- Have international eCommerce experience
- Hold a marketing or commercial degree
What You'll Get
- 💰 £50,000 - £60,000 salary, depending on experience
- 🎯 Real ownership of trading and conversion across two websites and an industry-leading brand portfolio
- 🧩 A genuinely meaty CRO challenge - the prescription journey is a rare, high-value optimisation problem
- 🤝 Direct access to the Commercial Director - your input shapes decisions
- 📈 A clear route to build and lead a team as the function grows, backed by planned international expansion
- 📍 Based in Manchester
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