Boots Opticians
Optical Consultant (Foundation)
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Retail Assistant (Opticians) in Basingstoke, Old Basing Mall (277424BR) - Boots Jobs
Company Description
Boots Opticians is a leading optical retailer with 536 stores across the UK, focused on combining expert eyecare with a strong retail offering to become the nation’s first choice optician. The business offers a wide range of eyewear, including over 1000 Boots and designer frames from brands such as Gucci and Ted Baker, along with rewarding contact lens plans. Team members are supported with genuine career progression opportunities and professional development from day one, benefiting from the diversity of practices and roles. Boots Opticians promotes a considerate, inclusive working environment where people are encouraged to be themselves and reach their full potential. Joining the team means helping customers to “See What’s Possible” while building a meaningful and long-term career in optical retail.
Role Description
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The Optical Consultant (Foundation) role is a full-time, on-site position based in Basingstoke. In this role, the Optical Consultant will:
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- Welcome and guide customers through their visit, from booking appointments to supporting them during eye examinations.
- Help customers select suitable frames, lenses, and contact lenses.
- Provide clear product information, explain pricing and offers.
- Ensure customers understand their options based on lifestyle, prescription, and budget.
- Maintain store presentation standards.
- Handle basic administrative duties.
- Support dispensing activities under supervision.
- Work collaboratively with optometrists and colleagues to deliver a high-quality customer experience.
- Follow company procedures and compliance requirements.
- Contribute to sales targets.
- Take part in ongoing training to build optical product knowledge and customer service skills.
Qualifications
- Strong customer service and communication skills, with the ability to listen actively, build rapport, and explain products and services clearly.
- Sales and retail skills, including confidence in recommending suitable products, handling transactions, and working toward store targets.
- Teamwork and collaboration skills, with the ability to work effectively alongside optometrists, optical assistants, and other store colleagues.
- Good organizational skills, reliability, and the ability to manage time, appointments, and store tasks in a busy environment.
- Comfort using point-of-sale systems and basic IT applications; numeracy skills for handling payments and offers accurately.
- Previous experience in retail, customer-facing roles, or healthcare environments is beneficial but not essential.
- Willingness to undertake training and development, including optical foundation learning and progression within Boots Opticians.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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