Everybody Agency | Certified B Corp
Organic Director
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Company Description
Everybody Agency is a fast-growing digital agency that puts people first. We believe that great work comes from giving the right people the right environment to grow. Our mission is to empower healthcare and wellness brands to thrive in the digital world by driving their marketing strategy and generating meaningful impact.
Role Description
The Organic Director is responsible for leading organic growth strategy across a portfolio of healthcare and wellness clients, helping them navigate an increasingly complex search landscape spanning traditional SEO, content strategy, integrated search and emerging Generative Engine Optimisation (GEO).
This role combines strategic leadership, client partnership, and innovation. You will work closely with senior client stakeholders to deeply understand their business, therapeutic areas, commercial objectives, and regulatory environment, translating these into impactful organic growth strategies.
As a senior leader within the agency, you will also play a key role in shaping our organic offering, mentoring team members, and driving thought leadership across the wider Integrated Marketing team.
What you'll be doing
- Develop integrated organic strategies spanning SEO, content, Offsite, and emerging AI-driven search behaviours.
- Act as a strategic partner to our clients, developing a deep understanding of their business, competitive landscape, therapeutic areas, and regulatory considerations.
- Lead senior client conversations with confidence, translating complex organic search concepts into clear commercial narratives and actionable recommendations.
- Identify opportunities for innovation across organic channels, including experimentation with Generative Engine Optimisation (GEO) and evolving search platforms.
- Collaborate closely with cross-functional teams including Content, Paid Media, and Research/Insights to deliver integrated growth strategies.
- Monitor industry trends, algorithm updates, and AI/search developments to ensure clients remain competitive in a rapidly evolving landscape.
- Lead strategic audits, performance analysis, and forecasting, using data to uncover opportunities and guide decision-making.
- Support new business and agency growth through proposal development, strategic recommendations, and participation in pitches.
- Mentor and support team members through knowledge sharing, coaching, and thought leadership initiatives across the agency.
- Contribute to the evolution of Everybody’s organic growth offering, processes, and innovation roadmap.
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What you'll bring
- Significant experience leading SEO and organic strategy, with a proven track record of delivering measurable business impact.
- Strong strategic thinking skills, with the ability to connect organic performance to wider commercial and brand objectives.
- Experience working closely with senior stakeholders and presenting strategic recommendations with confidence and credibility.
- Exceptional communication and storytelling skills, with the ability to simplify complex search concepts for both technical and non-technical audiences.
- Ability to immerse yourself in client businesses and industries, particularly within regulated healthcare, pharmaceutical, or wellness environments.
- Strong understanding of technical SEO, content strategy, search intent, and integrated organic marketing principles.
- Experience mentoring and developing others, with a collaborative and supportive leadership style.
- Curiosity and enthusiasm for the future of search, including Generative Engine Optimisation (GEO), AI search experiences, and evolving discovery platforms.
- Hands-on experience with GEO/LLM optimisation is desirable, but at minimum candidates should demonstrate active interest, experimentation, and continuous learning in this area.
- Strong analytical and problem-solving skills, with the ability to translate data into strategic insight and action.
- Experience contributing to thought leadership initiatives, innovation projects, or internal capability development is highly desirable.
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What success looks like
- Become a trusted strategic advisor to clients, with a deep understanding of their business, market, and organisational priorities.
- Elevate Everybody Agency’s organic offering through innovation, experimentation, and thought leadership.
- Drive strong client retention and growth through strategic partnership and measurable impact.
- Inspire and mentor the wider Integrated Marketing team through knowledge sharing, collaboration, and coaching.
- Champion innovation in emerging areas such as GEO and AI-driven search behaviour.
- Lead high-quality strategic thinking across client work, proposals, and agency initiative.
- Foster a culture of curiosity, continuous learning, and excellence across the team.
- Maintain consistently high standards of delivery, communication, and stakeholder management.
Salary and benefits
We're offering a salary of £65,000–£70,000, depending on experience, alongside a benefits package designed to support your wellbeing and work-life balance:
- Hybrid working – just one day per week in the office, with the flexibility to work remotely the rest of the time
- Work from abroad – spend up to 6 weeks per year working from anywhere in the world
- Flexible working options – we support working patterns that fit around your life
- Private healthcare – comprehensive cover to look after your health
- Summer Fridays – enjoy shorter working days on Fridays during the summer months
- Regular socials and connection days – opportunities to get together, collaborate, and celebrate as a team
- Discretionary bonus scheme – rewarding your contribution to our success
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