Jack & Jill
Organic Growth and Content (£70,000) at FITR
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Job Title
Organic Growth and Content
Salary
£70,000
Company Description
FITR is a £2M ARR fitness technology platform providing an elite all-in-one software solution for personal trainers, gyms, and global fitness brands to scale online.
Job Description
As the first dedicated owner of organic acquisition at FITR, you will build an organic growth engine from scratch. Reporting to the Head of Marketing, you’ll lead SEO and GEO strategies across traditional search and AI engines like ChatGPT. You’ll transform untapped organic potential into a performance-driving machine to help scale the business to £10M ARR.
Location
London, UK
Why this role is remarkable
- Take full ownership of a greenfield organic growth strategy with the autonomy to build, test, and scale your own roadmap from a blank page.
- Join a successful, established business with £2M ARR and high retention that is actively scaling toward a £10M ARR milestone.
- Lead at the cutting edge of marketing by optimizing discovery for both traditional search engines and emerging AI/LLM platforms like Perplexity and ChatGPT.
What You Will Do
- Define and execute the SEO and Generative Engine Optimization (GEO) strategy to ensure FITR remains discoverable across all modern search environments.
- Build and manage a comprehensive content calendar, writing high-quality briefs and editorial content designed to drive organic leads and conversions.
- Oversee technical SEO fundamentals, including site structure and internal linking, while collaborating with the development team on complex performance optimizations.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
The ideal candidate
- 3+ years of experience in SEO or organic growth with a proven track record of driving measurable commercial impact in a SaaS or subscription business.
- Genuinely hands-on professional who is comfortable conducting keyword research, analyzing Search Console data, and fixing on-page fundamentals directly.
- A strategic thinker with a strong point of view on the future of search and the ability to thrive in an ambiguous, fast-paced environment.
Who are Jack & Jill?
Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
We never post fake jobs
This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.
Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.
We appreciate this can make them look a bit suspect, but there isn't much we can do about it.
Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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