Tencent
Overseas Business Operations Manager, EMEA (Advertising)
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About Tencent
Founded in November 1998, Tencent is a leading provider of Internet value-added services in China. Since its establishment, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. Tencent is focused on bringing high-quality and engaging internet services and entertainment to its users. In China, Tencent is the largest publisher of online games, and we work together with world-renowned developers such as Activision, Epic Games, Halfbrick Studios, King, and Riot Games.
Core Objective
Drive commercialization growth for Tencent’s overseas performance advertising business across EMEA markets. Own both demand-side advertiser growth and supply-side publisher monetization, accelerating revenue scale, improving ecosystem efficiency, and building scalable commercialization solutions across the region.
Key Responsibilities
- Develop and Execute Commercialization Strategy: Identify key opportunities across EMEA market and develop scalable commercialization strategies. Drive growth across both advertiser spend (demand-side) and inventory monetization (supply-side), delivering measurable improvements in revenue, scale, and platform efficiency.
- Build Scalable Industry Solutions: Translate advertiser and publisher insights into actionable product and operational improvements. Partner with Product and Engineering teams to enhance platform capabilities, improve system efficiency, and develop scalable, competitive industry solutions and best practices that can be replicated across markets and verticals.
- Drive Customer Acquisition with Sales Teams: Partner closely with Sales to execute growth strategies for both advertisers and publishers. Support opportunity qualification, solution design, and deal execution to improve conversion efficiency and accelerate regional business expansion.
- Own Client Success and Monetization Outcomes: Manage end-to-end success for both advertisers and publishers across EMEA. Drive performance improvements through product adoption, optimization strategies, and operational support, ensuring long-term business success and value creation for both clients and the platform.
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Who We Look For
- Experience: 2+ years of experience in performance advertising, ad tech, commercialization, client solutions, or growth operations. Experience with ad platforms, DSP/SSP, ad networks, or mobile performance advertising is strongly preferred.
- Domain Knowledge: Strong understanding of the digital advertising ecosystem, including demand-side advertising (campaign performance, ROI optimization) and supply-side monetization (inventory yield, fill rate, eCPM). Familiar with performance-driven advertising models and optimization frameworks.
- Skills: Strong analytical and problem-solving skills with a data-driven mindset. Ability to translate data into actionable business insights. Strong cross-functional collaboration, communication, and execution skills. High ownership and ability to operate independently in a fast-paced environment.
- Professional Proficiency: Proficiency in both English and Mandarin is required to support day-to-day collaboration with Mandarin-speaking stakeholders and the review of business documentation. Additional language capabilities, such as French, German, Spanish, or Arabic, would be considered an advantage.
- Others: Comfortable working across multiple time zones and managing regional travel as needed. Strong adaptability to ambiguity and changing priorities. Entrepreneurial mindset with strong bias for action, impact, and scalability.
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Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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