AVSL Group Ltd
Packaging & Brand Designer (On-Site)
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We are looking for a creative and detail-driven Packaging & Brand Designer to join our team in Trafford Park, Manchester.
This role combines hands-on packaging artwork production with creative packaging and brand development. You’ll be responsible for delivering accurate packaging artwork across a wide product range while also helping evolve and refresh our packaging identity to create stronger brand differentiation and shelf presence.
The ideal candidate will have proven commercial experience in packaging design and artwork production, with a strong understanding of print processes, packaging layouts and brand consistency. We’re looking for someone who enjoys both technical accuracy and creative problem-solving.
This is an exciting opportunity for a designer who wants to move beyond purely production-based artwork and play a bigger role in shaping packaging design across multiple brands and product ranges.
The Role
You will work closely with Product Group Managers and the wider design team to create, update and manage packaging artwork, screenprints and supporting product graphics.
Alongside day-to-day artwork responsibilities, you will also help develop packaging systems, templates and brand guidelines to improve consistency and elevate the overall presentation of our brands.
Key Responsibilities
Packaging Artwork & Production
- Produce and update product packaging artwork from supplied briefs and cutter guides, ensuring all artwork is delivered accurately, on time, and in the required format.
- Prepare artwork for print production, ensuring compliance with technical specifications and printer requirements.
- Accurately apply branding to packaging artwork, ensuring correct use of logos, typography, colour references and brand assets across all packaging.
- Accurately apply safety information, legal copy, warning symbols, barcodes, item codes and product specifications to packaging artwork.
- Create or adapt supplied screenprint drawings and apply product functions, branding and safety information.
- Check and proof artwork thoroughly before release to print or suppliers.
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Artwork Management & Systems
- Upload and maintain packaging and label artwork files within the internal CRM system.
- Organise and manage artwork files on the main server, ensuring all revisions, updates and approvals are accurately logged.
- Maintain version control and archive systems for all packaging artwork, and ensure all artwork assets are stored in a consistent and accessible structure.
- Support workflow improvements and help streamline packaging production processes.
Packaging Design & Brand Development
- Redesign and refresh packaging across product ranges to improve shelf presence, strengthen brand identity and differentiate product offerings.
- Develop creative packaging concepts and visual directions for new and existing product ranges.
- Create and maintain packaging design systems, templates and artwork guidelines to ensure consistency across all brands.
- Develop and manage brand packaging guidelines covering typography, colour palettes, layouts, icons, imagery and design standards.
- Collaborate with the wider design and product teams to ensure packaging aligns with overall brand strategy and commercial objectives.
Catalogue & Marketing Support
- Build catalogue pages using established grid layouts and templates.
- Support the wider marketing and design team with product-related graphic assets where required.
- Assist with instruction sheets, labels, product graphics and related marketing collateral.
Skills & Experience Required
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- Proven commercial experience in packaging design and artwork production
- Strong Adobe Illustrator skills and excellent vector artwork ability
- Good working knowledge of Adobe Creative Suite, including Photoshop and InDesign
- Experience working with CAD-generated dielines and cutter guides
- Good understanding of print production processes including:
- CMYK and Pantone colours
- Spot UV
- Embossing
- Print finishes and packaging specifications
- Confidence using Adobe Photoshop to create accurate clipping paths and high-quality cut-outs from product photography for packaging, catalogue and marketing use
- Exceptional attention to detail and accuracy
- Strong organisational and file management skills
- Ability to manage multiple projects and deadlines simultaneously
- Professional and proactive approach to work
- Ability to work independently and as part of a team
What We’re Looking For
We’re looking for someone who combines creativity with technical precision. You should be equally comfortable developing fresh packaging concepts as you are preparing highly accurate production artwork.
The right candidate will be:
- Organised and methodical
- Creative and commercially aware
- Confident and proactive
- Self-motivated and reliable
- Comfortable working in a fast-paced environment
- Passionate about packaging and brand presentation
Why Join Us?
- Opportunity to influence and improve packaging design across multiple brands
- Varied role combining creative design and technical artwork production
- Collaborative and supportive team environment
- Opportunity to shape packaging systems and brand consistency
- Long-term career development potential within the business
- 25 days annual holiday
- Free on-site parking
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