PDG Advertising
Paid Ads Account Manager (PPC) £30K-£40K
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Company Description
PDG Advertising is a results-focused digital marketing agency based in Belfast, Northern Ireland. We help ambitious businesses achieve measurable and sustainable growth through clear strategy, effective client management, paid advertising, email marketing, and analytics.
Our approach is built around close, collaborative relationships with our clients. We take the time to understand their businesses, commercial goals, challenges, and priorities before developing strategies designed to deliver meaningful results.
As an official Google Partner, PDG Advertising manages more than £1 million in advertising spend and supports clients across the UK, US, and Europe. Our team works closely together to ensure clients receive clear communication, proactive recommendations, consistent delivery, and a high standard of service.
Professionals joining PDG Advertising can expect a fast-moving, supportive, and performance-focused environment where they will take genuine ownership of client relationships and contribute directly to client retention, satisfaction, and growth.
Role Description
This is a full-time Client Account Manager, Paid Media role based in Belfast, operating through a hybrid working model that combines office collaboration with some work-from-home flexibility.
The primary focus of the role is to manage and develop strong relationships with a portfolio of clients. The Client Account Manager will act as the main point of contact, ensuring clients feel informed, supported, and confident in the work being delivered by the agency.
Day-to-day responsibilities will include:
- Leading client meetings
- Understanding client goals
- Coordinating internal delivery
- Managing expectations
- Providing regular updates
- Presenting performance reports and strategic recommendations
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The successful candidate will work closely with the agency’s paid media, creative, analytics, and strategy teams to ensure campaigns are delivered effectively and aligned with each client’s wider business objectives.
While a strong understanding of paid advertising is important, this is primarily a client management role. The successful candidate must be able to translate campaign data into clear commercial insights, identify opportunities or concerns, and communicate recommendations in a way that clients can easily understand.
Key Responsibilities
- Managing a portfolio of client accounts and acting as their main agency contact.
- Building trusted, long-term relationships with clients.
- Developing a strong understanding of each client’s business, goals, market, and priorities.
- Leading regular client meetings, performance reviews, and strategic discussions.
- Providing proactive updates and ensuring clients are never left uncertain about progress.
- Managing expectations, timelines, deliverables, and agreed actions.
- Coordinating work across paid media, creative, analytics, email, and strategy teams.
- Reviewing campaign performance and translating results into clear client-facing insights.
- Identifying opportunities to improve results, expand activity, or support wider client growth.
- Ensuring internal teams have the information and direction required to deliver successfully.
- Maintaining accurate records of client decisions, actions, deadlines, and priorities.
- Supporting client retention by delivering a consistently high standard of communication and service.
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Qualifications
- Strong account management or client services experience within a digital marketing agency or similar professional services environment.
- Excellent relationship-building skills, with the ability to develop trust and credibility with clients.
- Strong written and verbal communication skills, including the ability to lead meetings and present recommendations confidently.
- The ability to understand a client’s wider commercial goals rather than focusing only on individual marketing metrics.
- A proactive approach to communication, problem-solving, and expectation management.
- Strong organisational skills, attention to detail, and the ability to manage multiple client accounts and priorities.
- A solid understanding of paid advertising across platforms such as Google Ads and Meta Ads.
- The ability to interpret campaign performance and explain metrics such as ROAS, CPA, CTR, conversions, and cost per lead in clear, accessible language.
- Experience working collaboratively with paid media specialists, creative teams, strategists, and analysts.
- The confidence to challenge ideas constructively and recommend the best course of action for the client.
- The ability to work effectively within a hybrid environment and take ownership of responsibilities with limited supervision.
- Previous experience managing clients with significant monthly marketing or advertising budgets would be highly beneficial.
- Hands-on paid media experience is beneficial but is not the primary focus of the position.
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