White Rock Solutions
Paid Ads Executive
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Company Description
White Rock Solutions is a digital media agency that helps businesses strengthen their online presence and drive measurable growth. The team delivers practical, results-focused digital marketing services, including SEO, PPC, paid social, email marketing, content marketing, and digital strategy. Client work ranges from increasing search visibility and generating qualified leads to optimizing paid advertising performance and enhancing customer relationships. White Rock Solutions focuses on strategies that turn digital channels into sustainable growth opportunities for brands across industries.
Role Description
This is a full-time remote role for a Paid Ads Executive. The Paid Ads Executive will:
- Plan, build, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, and paid social networks.
- Conduct keyword and audience research.
- Set up and manage ad groups.
- Monitor performance metrics.
- Implement data-driven improvements to maximize ROI and reduce wasted spend.
- Create compelling ad copy and assets.
- Collaborate with internal teams to align campaigns with broader marketing strategies.
- Prepare performance reports.
- Communicate insights and recommendations to clients or stakeholders.
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Qualifications
- Skills in pay-per-click management, including Google Ads, Microsoft Ads, and paid social campaign execution.
- Skills in analytics and optimization, including data analysis, A/B testing, conversion rate optimization, and performance reporting.
- Skills in digital marketing fundamentals, including understanding of SEO, remarketing, audience segmentation, and multi-channel campaign strategy.
- Skills in creative and communication, including ad copywriting, basic creative briefing, and clear verbal and written communication.
- Skills in organization and collaboration, including time management, remote work discipline, and the ability to work effectively with cross-functional teams.
- Experience with common ad platforms (e.g., Google Ads, Meta Ads Manager) and analytics tools (e.g., Google Analytics, data visualization tools) is beneficial.
- A background in marketing, business, communications, or a related field, or equivalent practical experience in performance marketing, is preferred.
- Certification in major ad platforms (such as Google Ads or Meta Blueprint) is an advantage.
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To apply
Please submit your CV along with a brief overview of your experience managing paid advertising campaigns.
Pay
£30,000.00-£35,000.00 per year
Work Location
Remote
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