PDG Advertising
Paid Ads Manager
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Salary: £30,000+ depending on experience
Location: Northern Ireland / Hybrid
Employment: Full-time
Working hours: 8 hours a day M-F
About the Role
PDG Advertising is growing, and we're looking for an experienced and proactive Paid Ads Manager to join our team.
This is a hands-on campaign management role, managing paid advertising across Google Ads and Meta Ads for a portfolio of clients.
You'll take ownership of campaign performance, from setup and launch through to ongoing optimisation, testing and scaling.
We're looking for someone who continually asks:
"How can we make this perform better?"
What You'll Be Doing
You'll be responsible for:
- Building and managing Google Ads and Meta Ads campaigns.
- Monitoring performance and budgets.
- Optimising campaigns based on data and commercial objectives.
- Managing audiences, keywords, bidding and campaign structures.
- Testing creative, messaging and targeting.
- Identifying opportunities to improve and scale performance.
- Investigating and responding when performance drops.
- Working with Account Managers to deliver against client objectives.
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You'll understand key metrics including CPA, ROAS, CPC, CTR and conversion rate and be confident turning performance data into action.
You'll also have a working understanding of conversion tracking, GA4, Google Tag Manager, Meta Pixel and attribution. You don't need to be a tracking specialist, but you should recognise when the data doesn't look right.
What We're Looking For
We'd love to hear from you if you:
- Have hands-on experience managing Google Ads and Meta Ads.
- Know how to build, optimise and scale campaigns.
- Are comfortable managing multiple accounts and budgets.
- Have strong analytical and problem-solving skills.
- Understand conversion tracking and digital analytics.
- Take ownership of campaign performance.
- Are organised and able to prioritise effectively.
- Are commercially minded and focused on delivering business results.
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Agency experience would be beneficial, but we're primarily interested in finding someone who genuinely understands paid advertising and knows how to make campaigns perform.
Why Join PDG Advertising?
PDG Advertising is an established paid advertising agency working with ambitious businesses across the UK, Ireland and internationally.
We've been building the agency for over 10 years around a simple principle: do excellent work and look after our clients properly.
You'll work across a varied portfolio of businesses, develop your expertise and become an important part of the next stage of PDG Advertising's growth.
If you love paid advertising, enjoy solving problems and are always looking for the next opportunity to improve performance, we'd love to hear from you.
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