Fluencers Group
Paid Ads Specialist
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Company Description
Fluencers Group is a specialized collective of agencies focused on influencer marketing, mass gifting, TikTok Shop, UGC, and affiliate management. The group operates niche brands including Gymfluencers, Foodiefluencers, Dogfluencers, Meowfluencers, Travelfluencers, Beautyfluencers, and ParentPR, each tailored to specific audience segments. Fluencers Group partners with brands to design and execute performance-driven campaigns that leverage creators and communities across social platforms. Team members collaborate in a dynamic, data-informed environment that values creativity, experimentation, and measurable results.
Role Description
This is a full-time, remote Paid Ads Specialist role. The Paid Ads Specialist will plan, build, and optimize paid advertising campaigns across platforms such as Meta, TikTok, Google, and other relevant channels to support influencer and UGC-led initiatives. Daily responsibilities include:
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- Audience research
- Keyword and interest targeting
- Budget allocation
- Performance monitoring
- A/B testing of creatives and copy
- Continual optimization to achieve clear KPIs such as ROAS, CPC, and CPA
The role also involves:
- Collaborating with influencer and content teams to align paid strategies with organic and affiliate efforts
- Preparing regular performance reports
- Providing data-driven recommendations
The Paid Ads Specialist is expected to stay current on platform updates, best practices, and emerging ad formats to keep campaigns competitive and compliant.
Qualifications
- Strong skills in paid media strategy and execution across key platforms (e.g., Meta Ads, TikTok Ads, Google Ads) with experience managing end-to-end campaigns.
- Proficiency in campaign optimization, including A/B testing, bid and budget management, audience segmentation, and creative performance analysis.
- Data analysis and reporting skills, including the ability to interpret metrics, build dashboards, and translate insights into clear action plans.
- Experience collaborating with influencer, UGC, and marketing teams to integrate paid campaigns with broader brand and affiliate strategies.
- Familiarity with tracking and attribution tools (e.g., pixels, UTMs, analytics platforms) and basic knowledge of conversion rate optimization.
- Excellent written and verbal communication skills, with the ability to explain complex performance data to non-technical stakeholders.
- Ability to work independently in a remote environment, manage multiple campaigns concurrently, and meet deadlines in a fast-paced setting.
- Previous experience in influencer marketing, e-commerce, or performance marketing is preferred; agency experience is a plus.
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