CoinPoker
Paid Marketing Manager - APAC
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Paid Marketing Manager
Department: Marketing
Location: Remote
About CoinPoker
Welcome to CoinPoker, the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker, we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity:
We are looking for a data-driven Paid Media & Performance Marketing Manager to help grow CoinPoker’s paid user acquisition across key global expansion markets. You will be responsible for planning, executing, and scaling high-ROI paid ad campaigns across programmatic networks and social media advertising platforms while navigating market compliance and localization requirements to drive regional player acquisition.
Key Responsibilities:
- Paid Campaign Execution: Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels in assigned target markets.
- Budget & ROAS Optimization: Manage regional paid media budgets, tracking performance metrics (CAC, LTV, ROAS, CPA) to continuously maximize ROI and scale high-converting traffic sources.
- Ad Localization & Conversion Rate Optimization (CRO): Collaborate with creative and product teams to localize ad copy, banners, and landing pages—ensuring culturally relevant, natively translated assets and optimal conversion funnels for local markets.
- Market Compliance & Tracking: Navigate regional advertising restrictions surrounding iGaming; maintain tracking links, postbacks, and analytics tools to monitor real-time campaign health and funnel performance.
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Highly Desired Knowledge and Experience:
- Hands-on, entrepreneurial performance marketer with a proven track record scaling regional paid media campaigns.
- Fluent/Native in English; proficiency in additional regional priority languages is a strong plus.
- Deep expertise in iGaming or Crypto user acquisition via paid channels (DSP/SSP programmatic buying, crypto ad networks, push/native traffic, and direct publisher buys).
- Strong technical background in campaign tracking, attribution platforms, landing page optimization, and analytics tools (e.g., AppsFlyer, Voluum, Google Analytics).
- Proven track record of managing substantial monthly performance budgets and achieving strict CAC and ROAS targets in restricted or gray-market jurisdictions.
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What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
- Flexible working hours and the ability to work fully remotely.
- A collaborative and inclusive team culture.
- Professional development opportunities and career growth within a rapidly evolving company.
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