Kandidly
Paid Media Account Executive
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Who we are
The button-pushing side of paid media is shrinking. The platforms automate more of it every year. What they can’t automate is judgement: knowing what to test, what the results are actually telling you, and where the next pound should go.
That’s what you’ll learn here.
Kandidly is a paid media and creative agency in London, working with consumer brands turning over seven and eight figures. We’ve been going since 2018 and we’re still small enough that you won’t disappear into an org chart. The people setting strategy on your accounts are on the same calls as you, and they’ll show you how they got there.
You’ll learn the business side as well as the platforms: what a customer is worth, what a brand can afford to pay to win one and how fast that money needs to come back. Creative and media talk to each other every week, so you’ll see a number on Monday turn into a brief by Friday.
The name is a play on “candidly”, and we mean it. Expect straight feedback on your work. Clients get the same, even when the news isn’t what they wanted.
We’re picky about who we work with, clients and colleagues alike. Not everyone gets in.
The role
You’ll join an account team, reporting to one of our Account Managers, and work on live client accounts across Meta, Google and TikTok. Day to day you’ll build campaigns, work out why numbers moved, and join client calls and eventually deliver them. Your Account Manager sets the direction and reviews your work. The more you get right, the more you’ll own.
Ads management is the easy part. The job is working out why a campaign worked and what that means for the client’s business.
Who we’re looking for
Up to a year of paid media experience, whether that’s at an agency, in house, on an internship or running ads for your own project. If you haven’t got that yet but can show us you’ve been teaching yourself, we still want to hear from you.
What we value
- Curiosity. You want to know why. Why CPA jumped on Tuesday, why one hook held attention and another didn’t, why a client’s best month was March. You read the platform updates before anyone asks you to.
- Ownership. When you say something is done, it’s done and checked. When you get something wrong, you flag it early and fix it.
- Attention to detail. A broken UTM or a missed budget cap costs a client real money. You’re the person who catches it.
- Communication (and a decent meme game). Clear emails, tidy notes, straight answers. You can explain a number to someone who doesn’t live in Ads Manager.
- Take feedback well. You’ll get plenty of it. What you do with it decides how quickly you step up to AM.
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What you’ll be doing
Campaigns
- Build and launch campaigns on Meta, Google (Search, Shopping and Performance Max) and TikTok from briefs agreed with your Account Manager.
- Run daily account checks on spend, pacing, disapprovals, tracking and anything that looks off.
- Make optimisations to budgets, audiences, bids and creative, and log what you changed and why.
- QA every build before it goes live, from UTMs and pixel events to landing page links.
- Keep an eye on product feeds in Google Merchant Centre and flag errors before they hit performance.
Reporting and insight
- Pull weekly and monthly performance data and keep client dashboards in Google Data Studio up to date.
- Write the first draft of the commentary: what moved, why, and what we should do next.
- Prepare the numbers and slides for client calls.
Creative
- Track creative performance using hook rate, hold rate, CTR and conversion data, and spot the patterns in what’s winning.
- Upload, name and QA new creative, and keep the testing log clean.
- Watch what competitors are running in the Meta and TikTok Ads Library and bring ideas to the team.
Clients
- Join client calls, take notes and send the actions afterwards.
- Handle day to day client emails and requests, looping in your Account Manager where needed.
- Build a proper working relationship with your client contacts. Over time you’ll run parts of the calls yourself.
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Skills & requirements
Must have
- Time spent in Ad Platforms. You've been inside Meta Ads Manager or Google Ads for the best part of a year, building and editing live campaigns rather than just reading about them. Agency, in house, or your own project all count.
- Good with numbers. You can look at a table and tell us what’s interesting in it.
- You write clearly, whether it’s an email, a brief or ad copy.
- Organised enough to juggle several clients without dropping anything.
- A genuine interest in paid social and search, and a feel for what makes someone stop scrolling.
Bonus
- Google Ads and/or Meta certifications.
- Familiarity with Shopify or ecommerce metrics like AOV, CAC and LTV.
What we’re offering you
- A friendly atmosphere where you can grow and learn exciting new things.
- A proper induction and on the job training from your Account Manager and the wider team.
- A route to Account Manager. We hire at AM level externally as well, so it’s earned rather than automatic, but we always prefer to promote from within if you are ready to step up.
- A competitive salary.
- £500 a year training budget.
- Remote working today, with a laptop and home office essentials provided. We're moving to two days a week in a London office during 2027, so you'll need to be within commuting distance.
- Private medical insurance.
- 25 days annual leave, plus your birthday off.
- Work from anywhere in the world for 1 month a year.
- Early finishes on Fridays and plenty of socials.
- Company pension scheme.
How to apply
Plenty of people apply for this role without reading the description or knowing what Kandidly does. Don’t be one of them. Tell us:
- Who you are and what you know about paid media.
- What you love about advertising.
- Why you want to work at Kandidly.
Please note:
- This role is London based. You'll be working remotely for now, but you need to be able to get into a London office two days a week from 2027.
- Strictly no recruitment agencies.
- We’re unable to sponsor visas at present.
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