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Paid Media Consultant
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Paid Media Consultant
Salary: £40,000 to £48,000
Working pattern: Hybrid, 2 days per week in the office
Location: Woking, Surrey
A B2B marketing agency in Woking is hiring a Paid Media Consultant to lead performance strategy across their client accounts.
About the Role
This is the senior hands-on seat in the paid function. You would own the strategy, not just the build, and you would be the person clients hear from when it matters.
Responsibilities
- Integrated, cross-channel paid media strategy across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Reddit and Spotify
- Campaign setup, QA and optimisation across a portfolio of B2B accounts, with real accountability for CPL, CPA, ROAS, CTR and MQL volume
- Attribution, conversion tracking and lead capture, worked through with the Data and MarTech team so paid activity ties back into HubSpot or Salesforce rather than stopping at the click
- Client-facing work: quarterly reviews, strategic planning sessions, presenting findings and recommendations to senior stakeholders
- Testing AI platforms across campaign delivery and internal process, then rolling out what actually earns its place
- Mentoring the paid media team and supporting the Head of Department on how the function runs
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Requirements
- 3+ years in paid media, in a B2B agency or performance marketing environment
- Hands-on management across Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads, plus at least one of Reddit Ads or Spotify Ads
- Direct experience implementing AI into paid media and paid media workflows
- A working understanding of B2B funnels and how paid activity aligns to CRM and marketing automation platforms
- Strong GA4, Looker Studio and Excel
- The confidence to present a strategy to a client and defend it
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Useful but not essential: lead scoring, marketing automation workflows, ABM and intent data tools, large budget or international account experience.
Important Note
The measurement here is lead quality and pipeline contribution, not last-click revenue. Applications from an ecommerce PPC background will be considered where there is a clear case for the move into B2B demand generation, but candidates who have not worked a lead gen funnel are unlikely to be a fit.
Apply today for immediate consideration but please kindly note, they are unable to offer sponsorship at this time.
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