Herd Digital
Paid Media Director - #3654016
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Job Title: Paid Media Director
Location: London (Hybrid, Flexible)
Salary: £65,000 + Bonus
The Company
This is an established and growing digital marketing business specialising in performance marketing. The company has built a collaborative, forward-thinking culture where people are trusted to take ownership, share ideas and challenge conventional thinking. Innovation, testing and continuous improvement are embedded into the way the team works, giving everyone the opportunity to make a genuine impact.
You’ll work alongside experienced digital specialists across multiple disciplines, gaining exposure to a wide range of campaign objectives, performance strategies and digital channels. Whether your background is in Paid Search or Paid Social, you’ll have the opportunity to broaden your channel expertise, develop your strategic thinking and continue progressing your career in a supportive environment.
Alongside career development, the business places a strong emphasis on culture. Regular team events, collaborative working and recognition for success create an environment where people enjoy coming to work and are rewarded for the contribution they make.
The Role
As a Paid Media Director, you’ll take a senior leadership role across the Paid Media function, responsible for shaping strategy, driving performance and helping to define the future direction of the department.
This is a strategic and commercially focused position, combining senior-level campaign oversight with team leadership, business development and stakeholder management. You’ll be expected to challenge thinking, identify opportunities for growth and ensure the Paid Media function continues to deliver exceptional commercial results.
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The business is open to candidates from either a PPC or Paid Social background, provided you have strong strategic experience and an understanding of the wider Paid Media landscape.
Day-to-Day Responsibilities
- Lead the strategic direction of the Paid Media function, setting high standards for performance, innovation and best practice.
- Provide senior-level oversight across Paid Media strategy, ensuring campaigns are delivering against commercial objectives.
- Identify and develop new commercial opportunities, contributing to business growth and the wider strategic direction of the company.
- Act as a senior strategic partner to key stakeholders, providing insight, recommendations and leadership across performance marketing activity.
- Lead, mentor and develop Paid Media specialists, supporting career progression and building a high-performing team.
- Drive the evolution of the Paid Media offering by introducing new channels, technologies, processes and approaches.
- Oversee performance reporting and analysis, using data and insight to identify opportunities, solve challenges and improve results.
- Stay ahead of industry trends, platform developments and emerging technologies, ensuring the business remains at the forefront of Paid Media.
- Contribute to wider company strategy and collaborate with senior leadership across other digital disciplines.
Skills & Experience
- Significant experience managing and developing Paid Media campaigns within an agency or in-house environment.
- Strong background in either PPC or Paid Social, with a broad understanding of the wider Paid Media landscape.
- Proven experience developing Paid Media strategy and delivering measurable commercial results.
- Experience leading, mentoring and developing Paid Media teams.
- Strong commercial awareness, with the ability to identify opportunities and influence strategic decisions.
- Excellent communication and stakeholder management skills, with confidence operating at senior level.
- Familiarity with GA4, Google Tag Manager or Looker Studio is desirable.
- Strategic, proactive and commercially minded, with a genuine interest in innovation and continuous improvement.
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Benefits & Perks
- Hybrid working with flexibility around where and how you work.
- Clear career progression pathways with regular development reviews.
- Dedicated training budget to support certifications, courses and industry events.
- 30 days annual leave plus your birthday off.
- Flexible working hours to support a healthy work-life balance.
- Private healthcare and wellbeing support.
- Enhanced pension contributions.
- Regular team socials, company events and quarterly celebrations.
- Team lunches, drinks and office perks.
- Annual company away days and team experiences.
- Opportunity to work from abroad for a period each year.
- Modern London office with collaborative working spaces.
- Access to the latest marketing tools, platforms and technology.
JOB ID: #3654016
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