Paid Media Director

About Reply

Reply specialises in designing and implementing solutions based on new communication channels and digital media. Structured as a network of highly specialised companies, Reply supports leading European industrial groups in sectors such as Telco & Media, Industry and Services, Banking and Insurance, and Public Administration, helping define and develop business models enabled by new paradigms such as AI, Cloud Computing, Digital Media, and the Internet of Things. Reply’s services include Consulting, System Integration, and Digital Services.

Role Overview

As a Paid Media Director, you will lead the delivery and growth of client accounts across a full spectrum of digital media channels, including Display, PPC, Social, and Content, with opportunities to expand into traditional media and OOH. Acting as the senior point of contact for clients and internal teams, you will ensure campaigns are executed effectively, on time, and within budget, while driving strategic direction across channels, measurement, and technology. You will play a key role in advising clients on media strategy, as well as mentoring and developing your team to deliver high-quality service and performance. With strong commercial awareness, you will contribute to resource planning and performance reporting, working closely with senior leadership. As part of Threepipe Reply and the wider Reply network, you will benefit from exposure to broader capabilities across creative, SEO, marketplaces, and technology, supporting continued growth and innovation.

Responsibilities

• Build strong client relationships, developing a deep understanding of business objectives, digital needs, and priorities
• Define and present clear performance and commercial strategies for client accounts
• Lead from the front on key accounts and pitches, troubleshooting delivery challenges and ensuring high-quality execution
• Manage and develop Account Managers, supporting both individual growth and team performance
• Ensure all campaign activity meets or exceeds client performance expectations and aligns with KPIs
• Manage budgets in line with strategy, ensuring accurate forecasting and monthly spend control
• Collaborate with internal teams (SEO, Creative, Marketplaces, Data & Analytics) to deliver integrated client strategies
• Implement and oversee measurement frameworks with analytics teams to evaluate campaign effectiveness
• Maintain high standards of delivery through effective briefing, task management, and quality control of team outputs
• Contribute to departmental development, including recruitment, forecasting, training, new business, supplier relationships, and adoption of technology and automation