addmustard
Paid Media Director/Head of
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Hybrid working - Brighton
Salary: £50-£60k
About the Role
This role will be leading all Paid Media services for clients and managing the Paid Media team, reporting into Performance Director who leads all Performance Marketing services (Paid Media, SEO, AEO, GEO, Content, Email, CRO)
Recruitment Process
- First stage: Intro call
- Second stage: Task and meet the team
- Third stage: Meet SLT
About addmustard
Why We Exist and What We Do
addmustard is an award-winning brand, marketing and technology agency for entrepreneurs. We combine the strategic and creative firepower of an advertising agency with the precision and incision of a digital marketing agency to grow the value of our clients' businesses.
We are a team of 35 brilliant brand, marketing and technology experts: a core in-house team based in the United Kingdom: Soho, London and Brighton, Sussex. Supported by a network of specialists from around the world.
How We Add Value to Our Clients
addmustard has worked with over 50 founders since 2013. We've created spectacular investment success stories and exits.
Our roots are the in-house marketing team of a VC-backed start-up that grew to £350m in four years.
We're hired directly by investors to help grow the value of their investments.
We've:
- Increased the value of a telecoms to cybersecurity business from £240m to £795m
- Turned a £10.1m loss into a £4.3m operating profit for a luxury retailer
- Enabled a 27x exit multiple for an online travel business
- Added £19.5m of brand value through an integrated campaign for an estate agent
Who We're Looking For
Our brand and culture are bold, precise, energetic, and irreverent. You will need to be all four, too. And because our clients are entrepreneurial, you need to have or be keen to develop an understanding of the unique challenges of working with entrepreneurs and their businesses.
We're looking for an exceptional commercial and strategic leader to build and lead addmustard's paid media proposition.
Objectives and Responsibilities
- Lead and continually evolve addmustard’s paid media proposition, ensuring it remains commercially differentiated, innovative and focused on creating measurable business value for clients.
- Become a trusted strategic advisor to founders, CEOs, marketing leaders, and investors, translating business goals, forecasts, and growth ambitions into clear paid media strategies.
- Own the strategic direction and performance of paid media across the client portfolio, building a strong understanding of each client's products, audiences, commercial objectives, and customer journey to ensure budgets, channel plans, and optimisation priorities deliver measurable business outcomes.
- Lead, mentor, and develop the paid media team, setting high standards for strategic thinking, campaign execution, communication, accountability, and progression.
- Work closely with SEO, CRO, data, creative, brand, content, and technology teams to deliver integrated growth strategies, ensuring paid media supports the full customer journey across both online and offline touchpoints.
- Drive the trading and performance of client products across paid media, understanding the nuances of different product types, audience behaviours, and buying journeys to shape strategy, optimisation, and innovation across platforms.
- Lead paid media audits, proposals, pitches, and senior client presentations, identifying opportunities to win new business, grow existing accounts, and strengthen addmustard’s commercial performance.
- Establish and maintain robust processes, quality standards, forecasting, and reporting across all paid media delivery, ensuring strategies are translated into consistently excellent work.
- Contribute actively to addmustard’s leadership team, helping shape agency priorities, develop the wider Performance proposition, and improve how teams collaborate to deliver exceptional client outcomes.
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Platforms You'll Be Working Across
We're looking for experience across a range of paid media platforms, including:
- Search
- Google Search
- Performance Max
- Google Shopping
- Microsoft (Bing) Ads
- Paid Social
- Meta
- TikTok
- Snapchat
- ChatGPT Ads
- Display
- Display Remarketing
- Google Display Network (GDN)
- Small-scale Programmatic campaigns
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How We'll Measure You
- Client business performance — sustained improvement in commercial KPIs including revenue, profitability, acquisition efficiency, customer lifetime value, and return on investment.
- Client satisfaction and retention — becoming a trusted advisor whose recommendations drive long-term partnerships and increased investment.
- Team performance — development, retention, and progression of the paid media team alongside consistently high delivery standards.
- Strategic impact — the quality of paid media strategy and its contribution to wider brand, marketing, and technology initiatives.
- Innovation — successful adoption of new platforms, AI capabilities, and emerging opportunities that create measurable competitive advantage.
- Commercial contribution — contribution to agency growth through pitches, audits, upselling, and development of the paid media proposition.
- Leadership — positive contribution to addmustard's leadership team through planning, communication, collaboration, and operational excellence.
What's in it for You?
- Hard work. High standards. Ambition. Real impact.
- You'll be at the centre of work that drives genuine value in our clients' businesses. Helping founders, investors, and teams achieve outcomes that matter.
In return, you can expect:
- To become one of addmustard's senior strategic leaders, influencing the direction of the agency and its clients.
- To build a market-leading paid media proposition combining brand, performance, technology, and AI.
- To work with ambitious founders, investors, and leadership teams solving genuinely challenging commercial problems.
- To work alongside a talented multidisciplinary team spanning paid media, CRO, data, creative, brand, and technology.
- Open, accessible leadership genuinely invested in your development and success.
- Flexible hybrid working between home, Brighton, and Soho.
- Unlimited holiday (used responsibly).
- £500 personal training budget every six months.
- Pension scheme, gym membership, and Ride to Work scheme.
- A supportive, ambitious team that continually pushes each other to produce exceptional work.
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