Irwin Mitchell
Paid Media Executive (6259)
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We’re a national law firm with a local reach. Our legal experts are here for you. Whether it’s personal or business, we understand that everyone’s situation is different. But we’re more than just a law firm – we’re a team of people working together to help individuals and businesses navigate life’s ups and downs. Working here you’ll feel a part of our friendly and inclusive environment.
We’ll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.
We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators. Please speak to a member of our Recruitment and Onboarding team for more information.
What You’ll Be Doing
- Planning, executing and optimising paid media campaigns across platforms including Google Ads, Meta, LinkedIn and YouTube
- Working with agency partners to ensure campaigns meet objectives and performance targets
- Conducting keyword research and audience targeting to maximise campaign effectiveness
- Briefing and collaborating with brand and content teams on creative assets
- Monitoring performance and providing insights using tools such as Google Analytics
- Running A/B testing to improve conversions and engagement
- Managing budgets and ensuring strong ROI
- Producing regular trading updates and forecasts for stakeholders
- Ensuring compliance with marketing regulations, particularly within the legal sector
- Staying ahead of industry trends and continuously improving campaign performance
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Experience & Skills
- Experience managing paid media campaigns across platforms such as Google Ads and Meta
- Strong analytical mindset with the ability to turn data into actionable insights
- Experience working with external agencies
- Knowledge of analytics tools (e.g. Google Analytics, SEMrush)
- Excellent communication and organisational skills
- High attention to detail
Desirable
- Experience within legal or regulated industries
Location & Working Pattern
- Base location: Manchester, Leeds or Sheffield
- Hybrid working: 2 days per week in the office
Benefits
- 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
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We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024! Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.
As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.
We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.
The employment screening process will fully comply with Data Protection and other applicable laws.
Irwin Mitchell LLP is an equal opportunity employer.
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