Paid Media Executive - Fast-growing fashion brand

Salary

Up to £32k

Location

Manchester

Benefits

• Staff discount
• Private Healthcare
• Onsite Gym

Zachary Daniels are partnered with a fast-growing online fashion retailer specialising in trend-led clothing, offering a wide range of styles at accessible prices.

The Role

As Paid Media Executive, you'll take ownership of planning, launching, optimising and reporting on paid advertising campaigns across multiple platforms. You'll work closely with the wider e-commerce and marketing teams to support customer acquisition, revenue growth and return on ad spend (ROAS), while helping shape creative testing and campaign strategy for a fast-growing direct-to-consumer retail brand.

Key Responsibilities

• Build, manage and optimise paid media campaigns across multiple advertising platforms.
• Monitor daily campaign performance, budgets and key performance indicators (KPIs) to maximise efficiency and return on investment.
• Plan and execute ongoing testing across audiences, creative, bidding strategies, campaign structures and messaging.
• Analyse campaign and customer data to identify trends, opportunities and actionable insights.
• Support customer acquisition and retention strategies through effective paid media activity.
• Work closely with the wider marketing team to brief, develop and test new advertising creative.
• Collaborate with the e-commerce team to align campaigns with product launches, promotions, trading activity and seasonal campaigns.
• Monitor competitor activity and emerging market trends to identify new growth opportunities.
• Stay up to date with platform developments, digital advertising trends and emerging paid media opportunities.
• Assist with attribution analysis, conversion tracking and measurement improvements where required.
• Maintain best practices across campaign structures, naming conventions, tracking and account hygiene.
• Contribute to reporting and communicate campaign performance and recommendations to key stakeholders.