Herd Digital
Paid Media Lead - #3650080
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Job Title: Paid Media Lead
Location: Leeds | Hybrid Working (3-days in office)
Salary: £50,000 - £65,000 + Bonus
The Company
This is a well-established, full-service digital agency based in Leeds, offering performance, web, and creative services under one roof. The business is employee-owned and B Corp certified, giving staff a genuine stake in its long-term success and a culture built around shared accountability rather than a traditional ownership structure.
The agency has had a strong run of new business wins across its full range of services, working with a portfolio of global and challenger brands across a wide variety of industries. Its paid media function sits within a broader performance team alongside SEO, content, social, and analytics, giving the successful candidate plenty of opportunity to work cross-channel and collaborate with specialists across the business.
This is an ambitious, inclusive, and forward-thinking place to work, with a genuine commitment to developing and enhancing the services it provides and the people who deliver them.
Roles & Responsibilities
- As Paid Media Lead, you'll take senior ownership of paid media strategy and delivery across a portfolio of client accounts, working closely with the Head of Paid to drive the function forward technically and commercially while providing direction and support to the wider team.
- Plan and execute campaigns across Meta, Google Ads, Microsoft Ads, and Display/Programmatic channels
- Set long-term strategy for client accounts in line with key performance goals, producing forecasts to support them
- Delegate optimisation tasks across the team, covering keywords, ad copy, bids, bid strategies, placements, audiences, and feed management
- Flag risks to output or profitability early and identify opportunities to grow accounts through upselling or cross-selling
- Lead on client calls, providing strategic direction on paid accounts and updating clients on progress, results, and plans
- Maintain a high standard of client communication across all formats
- Work cross-functionally with SEO, CRM, analytics, and creative teams on integrated campaign planning
- Support the Head of Paid with team coaching, training, and leading by example
- Take on line management responsibility for at least one junior team member, including regular one-to-ones and supporting their technical development
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Skills & Experience
- 5+ years of hands-on experience implementing and managing paid media campaigns across search, display, and social platforms
- Proven track record of leading performance-driven strategies across a range of verticals and budgets
- Strong experience in account ownership, client communication, and day-to-day management of paid media retainers
- Hands-on experience with forecasting, planning, and budget pacing
- Solid understanding of conversion tracking, pixel implementation, and attribution models
- Confident working in GA4, GTM, and Looker Studio
- Experience presenting strategy and performance in client-facing meetings, pitches, or quarterly reviews
- Familiar with A/B testing, creative performance analysis, and landing page optimisation
- Strong focus on paid search, shopping, and feed optimisation
- Proficient working with large datasets in Google Sheets or Excel
- Experience mentoring junior team members and supporting team development
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Company Benefits
- 25 days' holiday plus 8 bank holidays
- Birthday day off
- Discretionary performance-linked company bonus
- Private medical insurance
- 5% employer pension contribution
- Access to financial coaching
- Free onsite gym
- Hybrid working
- Enhanced family friendly benefits
- Paid volunteering time off
- Enhanced sick pay based on length of service
- Regular socials, including an annual summer conference
JOB ID: #3650080
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