PPC Kingdom
Paid Media Lead
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Paid Media Lead - PPC Kingdom
Location: Bromley, London — office-based, with hybrid working opportunities.
Hours: Full-time
Salary: Up to £45,000 per annum
About PPC Kingdom
PPC Kingdom is a dynamic digital marketing agency specialising in paid search and paid social, tracking and analytics, SEO, graphic design, and website development.
We deliver campaign management, auditing, and consultancy across the UK, Europe, US, and LATAM. Our clients span e-commerce and retail, gambling, travel, legal and professional services, tax, EV charging and automotive, sport, education, construction and trades, and multi-site consumer services.
About the Role
We are looking for a hands-on Paid Media Lead to own paid media strategy and performance across a varied client portfolio.
You will manage accounts from end to end; planning and campaign delivery to tracking, testing, ad copy and visuals, reporting, and client communication. You will combine analytical thinking with creativity and initiative to solve problems, resolve tracking issues, and demonstrate what drives results.
Key Responsibilities
- Own a portfolio of client accounts across the UK and international markets.
- Develop and implement paid media strategies aligned with client objectives and budgets, including audits, plans, and strategy documents for new and existing accounts.
- Design, build, launch, monitor, and optimise Google Ads campaigns across Search, Performance Max, Shopping, and YouTube.
- Plan and run full-funnel Meta campaigns, from awareness through to lead generation and sales.
- Run campaigns on other relevant platforms, including LinkedIn, Reddit, Snapchat, TikTok, and emerging platforms such as ChatGPT Ads.
- Conduct keyword, audience, and competitor research to inform campaign decisions.
- Review search terms, manage negative keywords, and audit account structures.
- Manage budgets and bidding strategies against ROAS, CPA, and lead targets, monitoring spend and identifying opportunities to improve performance.
- Set up and troubleshoot GA4, Google Tag Manager, and Google Tag Gateway on WordPress, Shopify, and Wix sites. Use platform data to monitor performance, assess conversion tracking, and investigate issues.
- Manage consent mode and cookie banner configurations.
- Design, run, and analyse tests to measure the incremental impact of paid media.
- Translate campaign data into clear insights and practical recommendations through monthly reports, quarterly performance reviews, and Looker Studio dashboards.
- Act as clients’ day-to-day contact, build strong relationships, and clearly explain results, recommendations, and next steps.
- Ensure campaign quality, stay up to date with platform changes, and share knowledge with colleagues.
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Essential Skills, Experience, and Qualifications
- At least 2–3 years of hands-on digital marketing experience, including work within a digital marketing agency.
- Proven hands-on experience managing paid media campaigns independently, from planning and launch to reporting and optimisation.
- Proficiency in Google Ads, Meta Ads, Microsoft Ads, Apple Search Ads, and LinkedIn Ads.
- Strong Google Ads skills across Search, Performance Max, and Shopping, plus experience running full-funnel Meta campaigns.
- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including performance analysis, conversion tracking, and the confidence to implement and troubleshoot tracking.
- Strong numerical and analytical skills, with a commercial focus on ROAS, CPA, and lead quality, and the ability to translate findings into campaign improvements.
- Strong working knowledge of Microsoft Excel and Google Sheets.
- Excellent written and spoken English, strong ad copywriting, and client communication skills, and the confidence to lead client calls and explain results to non-specialists.
- Experience using CMS and e-commerce platforms such as WordPress, Shopify, or Wix.
- Relevant industry certifications, such as Google Skillshop and Meta Blueprint.
- A bachelor's degree in marketing, a similar subject, or a related mathematical discipline, or equivalent practical experience.
- Strong organisational skills and the ability to manage multiple accounts, priorities, and deadlines independently.
- The right to work in the UK and the ability to work on site at our Bromley office.
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Desirable Skills and Experience
- Practical graphic design experience creating advertising assets with Adobe Photoshop, Adobe Illustrator, and Canva.
- Working knowledge of SEO principles and experience using tools such as SEMrush, Moz, or Screaming Frog.
- Experience running campaigns on Reddit, TikTok, or ChatGPT Ads.
- Knowledge of Google Merchant Centre, Shopping feeds, and Meta Advantage+ shopping campaigns.
- Experience with incrementality or holdout testing.
- Experience using Looker Studio.
- Experience working in regulated sectors such as gambling, legal, or financial services.
- Experience running campaigns in more than one country or language.
What We Are Looking For
You take ownership, follow through on commitments, and enjoy understanding the numbers behind campaign performance. You approach challenges with curiosity, initiative, and practical solutions, combining analytical thinking with creativity. You communicate confidently, build positive relationships with clients and colleagues, welcome feedback, and actively develop your skills.
What We Offer
- A salary of up to £45,000 per annum, depending on experience.
- 25 days’ annual leave, plus an additional day off for your birthday.
- Workplace pension auto-enrolment in line with UK requirements.
- Opportunities for hybrid working after three months.
- The opportunity to help shape the future of a growing digital marketing agency.
- Opportunities to attend international conferences, typically once or twice a year.
- Professional development through relevant courses and training to expand your skills and develop your role.
- All applicable statutory employment benefits.
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