The Fragrance Shop
Paid Media Manager
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A bit about the company:
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase over 130 fragrance brands available in over 220 stores throughout UK, online at www.thefragranceshop.co.uk, and via our app and mobile site, as well as over the phone. The Fragrance Shop is on a steep growth track with many exciting new development plans. We are expanding and are looking for a Buyer to join the team and be part of a growing and vibrant brand.
We’re looking for a commercially driven Paid Media Manager to join our Digital team and play a key role in driving profitable online growth across Paid Search, Display, Retargeting and SEO, with some support for Paid Social.
Why you’ll love working here:
- Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
- Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
- No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
- Generous staff discounts on a wide range of fabulous fragrances
- Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
- A key role within a growing Digital and E-commerce team.
The role:
As Paid Media Manager, you’ll own the strategy, planning and performance of our Paid Media activity, with a particular focus on Google Ads, while also leading our overall SEO strategy and external agency relationship.
You’ll work closely with our Search Executive, alongside E-commerce, Trading, CRM, Content and Creative teams.
This is a hands-on, commercially focused role where you’ll use data, insight and testing to grow traffic, revenue and customer acquisition, ensuring our investment delivers strong returns.
Responsibilities:
- Own the strategy, planning and performance of Paid Media across Paid Search, Display and Retargeting, with a particular focus on Google Ads, including Search, Shopping and Performance Max. Support Paid Social execution alongside the Paid Social Manager where extra hands are needed, rather than owning it.
- Manage budgets and optimise activity against revenue, ROAS, COS and customer acquisition targets.
- Identify opportunities to grow performance through new audiences, products, keywords, channels and campaign expansion.
- Lead testing across bidding, creative, audiences, ad copy, landing pages and campaign structures.
- Oversee Google Merchant Centre and product feed optimisation.
- Ensure Paid Media activity supports key trading periods, product launches and wider marketing campaigns.
- Work with Creative and Content teams to develop and test performance-led creative and messaging.
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Experience/Skills:
Paid Media
- Ability to embrace change
- Genuine team player at all levels
- Customer focus
- Solid business acumen
- Excellent excel skills
- Experience of FMCG range management
- Numerate & analytical
- Good communicator skills
Display & Retargeting (plus Paid Social Support)
- Manage and optimise Display and retargeting activity, re-engaging website visitors and customers across different stages of the customer journey.
- Develop audience strategies across prospecting, retargeting, cart abandonment, previous purchasers and other relevant customer segments.
- Support the Paid Social Manager with hands-on execution and in-platform work — campaign setup, targeting and day-to-day optimisation — stepping in on delivery when needed; Paid Social strategy and ownership sits with the Paid Social Manager.
- Analyse audience and channel performance to improve conversion, customer acquisition and incremental revenue.
- Stay up to date with platform developments, automation, targeting capabilities and emerging opportunities.
SEO & Organic Search
- Own the overall SEO strategy and roadmap, ensuring organic search drives profitable traffic and revenue.
- Manage our external SEO agency, setting objectives, priorities and KPIs, and challenging recommendations and performance.
- Work alongside the Search Executive to coordinate day-to-day SEO activity and implementation.
- Oversee technical SEO, on-page optimisation, content and organic search initiatives, prioritising activity based on commercial impact.
- Work with Content, E-commerce, Trading and Development teams to embed SEO into wider activity.
- Stay ahead of Google algorithm changes, evolving search behaviour and developments in AI and generative search.
Performance & Insight
- Own reporting across Paid Media and SEO, turning data into clear insight and actionable recommendations.
- Use tools including GA4, Google Ads, Google Search Console, Semrush and Screaming Frog to monitor and improve performance.
- Manage forecasts, budgets and performance targets, identifying opportunities to improve efficiency, conversion and acquisition.
- Present performance and recommendations to senior stakeholders.
Collaboration
- Partner with the Search Executive and external agency to ensure effective delivery of search activity.
- Work closely with E-commerce, Trading, CRM, Content, Creative and wider Marketing teams to deliver joined-up commercial activity.
- Ensure performance activity supports key trading moments, seasonal campaigns and wider business priorities.
- Support the Paid Social Manager with campaign execution and in-platform work when extra capacity is needed, while Paid Social strategy and ownership remain with them.
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What You’ll Bring
- Proven experience in Paid Media, PPC, Performance Marketing or Search, ideally within retail or e-commerce.
- Strong hands-on experience across Google Ads, including Search, Shopping and Performance Max.
- Some hands-on Paid Social experience (campaign setup, targeting and in-platform optimisation) to support the Paid Social Manager — this isn’t the main focus of the role.
- Experience managing Display and retargeting campaigns, with a strong understanding of audience segmentation and customer journeys.
- Strong understanding of SEO, including technical, on-page and content optimisation.
- Experience managing an external SEO agency or agency relationship, with the ability to set direction and challenge performance.
- Experience managing budgets and delivering against ROAS, COS, revenue and customer acquisition targets.
- Strong analytical and Excel skills, with the ability to turn data into actionable insight.
- Experience with GA4, Google Search Console, Google Merchant Centre and relevant PPC/SEO tools.
- Excellent communication and stakeholder management skills.
- A proactive, commercially minded approach with a strong test-and-learn mentality.
Desirable:
- Experience in a high-volume e-commerce environment
- CRO/A-B testing
- Additional Paid Media channels
- Customer data audiences
- An understanding of AI and generative search
Ready to Make an Impact?
If you’re passionate about Paid Media, commercially driven and excited by the opportunity to shape Paid Search, Display, Retargeting and SEO (with some Paid Social support), we’d love to hear from you.
How to apply:
Simply upload your CV via our careers page.
Join us now and help shape the future of fragrance retail!
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.
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