Herd Digital
Paid Media Manager - #3636523

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Job Title: Paid Media Account Manager
Location: London (Hybrid, Flexible)
Salary: £45,000 + Bonus
The Company
This is an established and growing digital marketing business specialising in performance marketing. The company has built a collaborative, forward-thinking culture where people are trusted to take ownership, share ideas and challenge conventional thinking. Innovation, testing and continuous improvement are embedded into the way the team works, giving everyone the opportunity to make a genuine impact.
You’ll work alongside experienced digital specialists across multiple disciplines, gaining exposure to a wide range of campaign objectives, performance strategies and digital channels. Whether your background is in Paid Search or Paid Social, you’ll have the opportunity to broaden your channel expertise, develop your strategic thinking and continue progressing your career in a supportive environment.
Alongside career development, the business places a strong emphasis on culture. Regular team events, collaborative working and recognition for success create an environment where people enjoy coming to work and are rewarded for the contribution they make.
The Role
As a Paid Media Account Manager, you’ll take ownership of day-to-day Paid Media activity, supporting strategy, campaign performance and stakeholder relationships across a portfolio of accounts.
This is a hands-on and commercially focused position, combining campaign management and optimisation with client communication, reporting and strategic input. You’ll be expected to take ownership of your work, identify opportunities for improvement and contribute to the continued growth of the Paid Media function.
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Only hits
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The business is open to candidates from either a PPC or Paid Social background, provided you have strong hands-on experience and an interest in developing your wider Paid Media expertise.
Day-to-Day Responsibilities
- Manage the day-to-day execution and optimisation of Paid Media campaigns, ensuring activity is delivered effectively and in line with agreed objectives.
- Support the development and implementation of Paid Media strategies, using performance data and market insight to inform recommendations.
- Monitor campaign performance, budgets and key KPIs, identifying opportunities to improve efficiency and results.
- Build strong relationships with key stakeholders, providing regular updates, performance insights and actionable recommendations.
- Prepare and present performance reports, translating data into clear insights and next steps.
- Contribute to testing and optimisation plans across targeting, creative, messaging, bidding and campaign structure.
- Stay up to date with platform developments, industry trends and emerging technologies, identifying relevant opportunities to improve performance.
- Work closely with wider digital specialists, sharing knowledge and contributing to the development of best practice across the team.
Skills & Experience
- Experience managing Paid Media campaigns within an agency or in-house environment.
- Strong background in either PPC or Paid Social, with an interest in developing across the wider Paid Media landscape.
- Experience managing campaign budgets, analysing performance and making data-led optimisation decisions.
- Strong analytical, organisational and communication skills, with the ability to manage multiple priorities.
- Familiarity with GA4, Google Tag Manager or Looker Studio is desirable.
- Commercially minded, proactive and confident working with stakeholders.
- A genuine interest in digital marketing, performance and continuous development.


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Benefits & Perks
- Hybrid working with flexibility around where and how you work.
- £45,000 salary plus performance-related bonus opportunities.
- Clear career progression pathways with regular development reviews.
- Dedicated training budget to support certifications, courses and industry events.
- 30 days annual leave plus your birthday off.
- Flexible working hours to support a healthy work-life balance.
- Private healthcare and wellbeing support.
- Enhanced pension contributions.
- Regular team socials, company events and quarterly celebrations.
- Team lunches, drinks and office perks.
- Annual company away days and team experiences.
- Opportunity to work from abroad for a period each year.
- Modern London office with collaborative working spaces.
- Access to the latest marketing tools, platforms and technology.
JOB ID: #3636523
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