Herd Digital
Paid Media Manager - #3638373
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Job Title: Paid Media Manager (B2B)
Location: London (Hybrid, Flexible)
Salary: £35,000 – £45,000 + Bonus
The Company
This is an established and growing digital marketing business specialising in B2B performance marketing. Working with an exciting portfolio of SaaS, technology, professional services and high-growth B2B brands, the business combines strategic thinking with data-led marketing to help clients generate high-quality leads, accelerate pipeline growth and maximise commercial performance.
The company has built a collaborative, forward-thinking culture where people are trusted to take ownership, share ideas and challenge conventional thinking. Innovation, testing and continuous improvement are embedded into the way the team works, giving everyone the opportunity to make a genuine impact.
You’ll work alongside experienced digital specialists across multiple disciplines, gaining exposure to a wide range of B2B brands, campaign objectives and performance strategies. Whether your background is in Paid Search or Paid Social, you’ll have the opportunity to broaden your channel expertise, develop your strategic thinking and continue progressing your career in a supportive environment.
Alongside career development, the business places a strong emphasis on culture. Regular team events, collaborative working and recognition for success create an environment where people enjoy coming to work and are rewarded for the contribution they make.
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The Role
As a Paid Media Manager, you’ll be responsible for planning, managing and optimising Paid Media campaigns across a range of digital channels. This is far more than a campaign activation role - you’ll play a key part in shaping client strategy, influencing business growth and driving commercial success across a portfolio of leading B2B brands.
The business is open to candidates from either a PPC or Paid Social background, provided you’re excited by the opportunity to broaden your expertise across multiple Paid Media channels.
Day-to-Day Responsibilities
- Own the strategy, execution and optimisation of high-performing Paid Media campaigns across a portfolio of leading B2B brands.
- Go beyond campaign management by identifying new commercial opportunities, influencing growth strategies and helping shape long-term business success.
- Build strong relationships with external stakeholders, acting as a trusted partner and providing strategic recommendations that drive measurable business outcomes.
- Play an active role in the evolution of the Paid Media department by contributing new ideas, refining processes and helping drive innovation across the business.
- Stay ahead of industry trends, platform developments and emerging technologies, bringing fresh thinking and new opportunities to both clients and the wider team.
Skills & Experience
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- Experience managing Paid Media campaigns within an agency or in-house environment.
- A background in either PPC (Google Ads/Microsoft Ads) or Paid Social (LinkedIn, Meta or similar), with an interest in developing across the wider Paid Media landscape.
- Experience running B2B lead generation campaigns is highly desirable.
- Familiarity with GA4, Google Tag Manager and Looker Studio.
- Strong organisational and communication skills, with the ability to manage multiple priorities.
- Proactive, commercially minded and eager to learn and develop.
Benefits & Perks
- Hybrid working with flexibility around where and how you work.
- Competitive salary package with performance-related bonus opportunities.
- Clear career progression pathways with regular development reviews.
- Dedicated training budget to support certifications, courses and industry events.
- 30 days annual leave plus your birthday off.
- Flexible working hours to support a healthy work-life balance.
- Private healthcare and wellbeing support.
- Enhanced pension contributions.
- Regular team socials, company events and quarterly celebrations.
- Team lunches, drinks and office perks.
- Annual company away days and team experiences.
- Opportunity to work from abroad for a period each year.
- Modern London office with collaborative working spaces.
- Access to the latest marketing tools, platforms and technology.
JOB ID: #3638373
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