Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Paid Media Manager - B2B
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Paid Media Manager – B2B Lead Generation
Location: London – Hybrid
Employment Type: Full-time
The Role
We’re looking for an experienced Paid Media Manager to manage and grow paid campaigns for a portfolio of B2B lead generation clients.
You’ll own strategy, execution, and optimisation across Google Ads and LinkedIn Ads, with a focus on generating high-quality leads, opportunities, and pipeline — not just clicks and low CPLs.
This is a hands-on role combining campaign management, performance analysis, and client relationships.
What You'll Be Doing
- Manage and optimise paid media campaigns across Google Ads and LinkedIn Ads.
- Develop paid media strategies around clients’ ICPs, commercial goals, and sales funnels.
- Manage budgets and identify opportunities to improve performance and scale.
- Analyse performance across CPL, lead quality, MQLs, SQLs, and pipeline.
- Run ongoing tests across targeting, creative, messaging, keywords, and landing pages.
- Use GA4, GTM, and CRM data to understand campaign performance beyond the initial conversion.
- Produce clear, commercially focused reporting and recommendations.
- Lead client conversations around performance, strategy, and next steps.
- Work closely with creative, content, and wider marketing teams to improve results.
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What We're Looking For
- 3+ years’ paid media experience, ideally within an agency.
- Strong hands-on Google Ads experience.
- Experience running LinkedIn Ads for B2B lead generation.
- Good understanding of B2B sales funnels and longer buying cycles.
- Strong analytical and optimisation skills.
- Experience with GA4, GTM, and conversion tracking.
- Confident managing multiple client accounts and budgets.
- Commercially minded — you understand the difference between generating more leads and generating better leads.
- Confident communicating with clients and presenting campaign performance.
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The Opportunity
You’ll join a growing team working with ambitious B2B brands, with real ownership over client strategy and performance.
We’re looking for someone who is curious, proactive, and commercially focused — someone who enjoys getting into the data, testing new ideas, and finding ways to generate better results for clients.
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