LAW B2B
Paid Media Manager
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The Role
We are looking for a Paid Media Manager to join our Digital Marketing team. Reporting to the Head of Paid Media, you will support the planning, delivery and optimisation of paid media campaigns while working closely with clients, account managers and internal creative teams. The role is rooted in PPC and performance marketing, with the opportunity to develop broader experience across paid social, video and other digital media channels.
This is a hands-on role for someone who is confident managing day-to-day campaign activity across paid search, display, remarketing and video. This role is ideal for someone with hands‑on PPC experience who’s ready to take ownership of campaign execution while learning cross‑channel paid media. You will be responsible for delivering campaigns accurately, monitoring performance and using data to improve results, with strategic direction and support from the Head of Paid Media.
The ideal candidate will have a strong understanding of the Google Ads suite, a keen eye for detail and a genuine interest in improving campaign performance and return on ad spend (ROAS). Strong Excel skills, confidence analysing campaign data and practical experience with Google Analytics are also important.
Key Responsibilities
- Build, launch and manage paid media campaigns across platforms including Google Ads.
- Support the delivery of campaigns across paid search, display, remarketing, video and Performance Max.
- Manage campaign budgets, bids, targeting, placements and ad schedules in line with agreed client objectives.
- Monitor campaign performance regularly and make practical optimisations to improve engagement, conversion rates and efficiency.
- Ensure campaigns are implemented accurately and follow internal processes and platform best practices.
- Use performance data to improve ROAS, cost per acquisition, lead quality and other agreed key performance indicators.
- Complete regular account reviews, checks and optimisations to ensure campaigns remain on track.
- Build and optimise campaigns across multiple regions and languages where required.
- Work with colleagues, clients and translation partners to ensure campaign messaging is appropriate for each market.
- Adapt campaign activity in response to local performance trends, audience behaviour and market differences.
- Produce clear and accurate campaign reports, performance summaries and actionable insights.
- Work with the Head of Paid Media to translate wider client objectives into effective campaign activity.
- Collaborate with design and content teams to develop effective campaign assets, including copy, images and video.
- Prepare clear creative briefs based on campaign objectives, platform requirements and performance insights.
- Support and maintain relationships, communication with external media owners when required
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Day-to-day responsibilities will include:
- Search query reviews, negative keyword management, keyword expansion and account hygiene.
- Campaign builds, ad copy testing, asset uploads and implementation.
- Budget pacing, bid/targeting adjustments and regular optimisation.
- QA, campaign health checks, conversion tracking and troubleshooting.
- Weekly/monthly reporting, Excel-based analysis and maintenance of change/optimisation logs.
Team Collaboration and Development
- Work closely with the Head of Paid Media, other PPC team members, account managers and wider digital specialists.
- Share campaign learnings and contribute to team discussions and process improvements.
- Keep up to date with platform developments, industry trends and emerging paid media opportunities.
- Take ownership of personal development and work towards relevant platform certifications.
Personal Attributes
We are looking for someone who is:
- Analytical and detail-oriented, with a practical, data-driven approach.
- Curious about and willing to develop across other paid digital channels, with a desire to broaden their overall paid media skill set.
- Organised and able to manage multiple campaigns, deadlines and priorities.
- Proactive in identifying issues and recommending solutions.
- A clear and confident communicator who can explain campaign performance to colleagues and clients.
- Collaborative, reliable and comfortable working both independently and as part of a team.
- Adaptable and resilient in a fast-paced, high-volume environment.
- Passionate about digital marketing and motivated to continue developing their media expertise.
- Honest, constructive and open to feedback.
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Required Experience and Skills
PPC Experience
- 2–4 years of hands-on PPC experience, ideally within an agency or similarly fast-paced environment.
- Experience managing multiple campaigns or client accounts simultaneously.
- B2B experience is desirable, particularly within the automotive, industrial or hospitality sectors.
Platform Proficiency
- Strong working knowledge of Google Ads and the wider Google marketing ecosystem.
- Practical experience across Google campaign types, including Search, Display, Video, and Performance Max.
- Working knowledge of Google Analytics 4 and Google Tag Manager.
Data and Analytics
- Confidence analysing campaign data and using it to make optimisation decisions.
- Experience using Looker Studio or similar reporting and data-visualisation tools.
- Strong numerical skills and proficiency with spreadsheets.
Lead Generation and Performance Marketing
- Experience managing lead-generation or performance-focused campaigns.
- A good understanding of conversion tracking, landing-page performance and conversion rate optimisation.
- Evidence of contributing to successful PPC campaigns and measurable performance improvements.
Certifications
- Relevant Google Ads certifications are desirable, or a willingness to complete them as part of the role.
Salary and Benefits
- Salary: £32,000–£41,000 per annum, dependent on experience.
Employee benefits:
- 30 days’ holiday plus UK public holidays.
- Hybrid working: three days in the office (Monday–Wednesday) and two days remote (Thursday–Friday).
- Medicash health plan for medical support.
- Contributory pension scheme.
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