Paid Media Consultant Job – Hybrid Working – Brighton & Hove

As a Paid Media Consultant you will be responsible for helping create, manage and implement the paid media strategy for ThoughtShift clients.

Role

Detailed responsibilities (To include but not limited to the following):

• To build strong client relationships through regular client contact i.e. emails, phone calls and face-to-face meetings where necessary to manage your client’s expectations, answer questions on their digital marketing campaigns, educate them and work with them to ensure their requirements are always being met
• Managing paid search/paid social digital marketing campaigns from strategy to tactical implementation to deliver amazing results on time and budget for all clients & internal customers
• Working with various web analytics tools to identify paid media opportunities and to optimise and develop paid media campaigns
• Create accurate monthly reports to provide results, insights and plans in written reports and PowerPoint presentations
• Create, edit and optimise ad copy across a variety of platforms including (but not limited to) Google, Bing, Meta and LinkedIn
• Create and set-up new paid search campaigns for clients and partners
• Analysing keyword and audience data by using online tools, Google Analytics and Excel spreadsheets to produce insights, thinking laterally and creatively to expand and optimize keyword lists
• Use of 3rd party tools to analyse and monitoring competitor activity
• Performing and analysing A/B tests to recommend campaign changes and optimisations
• Prioritising workloads and recording all activity through the submission of weekly timesheets
• Deliver 25 billable hours a week pro rata
• Maintaining and sharing up-to-date knowledge of expert paid search and paid social techniques, industry benchmarks and tools
• Carrying out technical paid media reviews of accounts and providing recommendations to improve structure and performance
• To communicate project tasks and results with internal team members on an ongoing basis