Hasbro
Paid Media Manager, Programmatic and Youtube
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Job Title
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Hasbro is building a world-class internal media organization. As Media Manager, Programmatic, you will serve as a hands-on programmatic media buyer and strategist, leading activation across a diverse portfolio of Hasbro brands and fandoms. As part of the Media Center of Excellence (COE), you will translate campaign objectives into best-in-class programmatic execution, driving measurable business outcomes across Hasbro's global portfolio. This role combines the breadth of supporting multiple brands and audiences with the complexity of centrally activating and optimizing campaigns across numerous international markets.
You will manage campaigns across online video (with an emphasis on YouTube), CTV/OTT, display, and audio, leveraging DV360 and Amazon DSP to drive awareness, engagement, consideration, and performance objectives.
What You'll Do
Strategy & Planning
- Lead programmatic strategy and recommendations across a diverse portfolio of Hasbro brands and lines of business, including Toys & Games, Video Games, Magic: The Gathering, Dungeons & Dragons, and future entertainment initiatives.
- Oversee centrally managed programmatic campaigns activated across a broad range of international markets and territories, monitoring performance and identifying optimization opportunities across a diverse global footprint.
- Partner with Media Planning teams (internal and/or agency) to translate campaign objectives into channel-specific programmatic recommendations, including audience strategies, creative considerations, investment guidance, testing roadmaps, optimization approaches, inventory strategies, and success metrics.
- Develop integrated, channel-first recommendations informed by emerging trends, connecting programmatic media with paid social, retail media, influencer, commerce, and broader media initiatives to maximize campaign effectiveness.
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Campaign Execution & Optimization
- Execute and manage campaigns across online video (with an emphasis on YouTube), CTV/OTT, display, and audio channels, ensuring accurate setup, pacing, targeting, inventory quality, and creative rotation.
- Monitor and optimize campaign performance against established KPIs, ensuring effective budget management, pacing, and delivery against business objectives.
- Lead audience, inventory, and creative testing initiatives, including supply path optimization, deal/PMP strategies, and experimentation frameworks to continuously improve performance and efficiency.
- Analyze campaign performance and communicate results through ongoing reporting and post-campaign analyses, translating data into actionable insights and optimization recommendations.
- Ensure campaigns adhere to brand safety, viewability, and fraud prevention standards through appropriate vendor and platform management.
Operational Excellence
- Champion collaboration across Analytics, Consumer Insights, Creative, Data & Technology, Media Operations, Finance, Procurement, and platform partners to ensure seamless campaign execution, measurement, budget stewardship, and operational excellence.
- Serve as a key point of contact for DSP, publisher, and technology partners, leveraging relationships to access beta programs, emerging capabilities, and industry insights.
- Bring thought leadership to the organization by sharing best practices, developing points of view on emerging trends and programmatic innovations, educating stakeholders, and evaluating new technologies—including AI-enabled solutions—to improve effectiveness and efficiency.
- Embrace a variety of business challenges and adapt strategies to support different brands, audiences, and fandoms across Hasbro's portfolio.
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What You'll Bring
- 5+ years of hands-on experience managing programmatic campaigns in-house or at an agency, including required expertise in DV360 and Amazon DSP. Experience with additional DSPs, such as The Trade Desk, is a plus.
- Experience activating and optimizing campaigns across online video (with an emphasis on YouTube), CTV/OTT, display, and audio environments, including management across multiple countries or regions.
- Strong understanding of programmatic fundamentals, including audience development, supply path optimization, deal/PMP strategies, inventory quality management, auction dynamics, brand safety, and measurement approaches.
- Proven analytical, project management, and communication skills, with the ability to translate campaign data into actionable recommendations, manage multiple priorities, and influence cross-functional partners.
- Knowledge of ad verification, identity, and measurement solutions (e.g., DoubleVerify, IAS, LiveRamp, audience onboarding, and clean room environments) preferred.
- Curiosity and enthusiasm for emerging technologies, including AI-enabled solutions, along with experience working across entertainment, gaming, consumer products, retail, or other fandom-driven categories preferred.
- Bachelor's degree or equivalent combination of education and relevant experience.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
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