Better Placed Ltd
Paid Media Manager
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Paid Media Manager
West Yorkshire. Hybrid 3/2
Ecommerce Retail, D2C
Our client is a much loved, high growth Ecommerce Retailer. They are a £100+ million turnover business who are growing market share by expanding their product ranges and launching into new partnerships.
An iconic brand, a brand that has stood the test of time and has the perfect balance between their size and resource and freedom to make an impact on the wider business performance and direction.
Key Responsibilities:
- Lead in the development of the brands Paid Media strategy and achievements.
- Your focus will be to drive PPC performance forward, taking ownership over the strategy, making impactful change where opportunities are presented.
- Fully optimise PPC campaigns and activity to support the most commercial plan.
- Managing a substantial Paid Media budget - £10+ Million.
- You’ll be supported by both the wider in house Paid Media specialist team and their partnered Digital agency.
- Employ a consistent test and learn approach for any new implementations across channels.
- Analyse performance and campaign activity, reporting on key commercials and achievements.
- Paid Search, Shopping & Display
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Previous skills & experience required:
- Experienced in similar senior roles, taking ownership over the PPC strategy and activity. Ecommerce experience is preferred (agency or in house), comfortable with the pace of an Ecommerce retail environment.
- Strong knowledge and experience with platforms such as Google Ads, Google Analytics, Bing Ads and Google Tag Manager.
- Ability to develop a long-term strategy with hands-on ability to get things done.
- Previous experience working with a Digital agency is ideal, but not essential.
- Previous experience in people management, or a desire to do so.
- You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results.
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