Department: Marketing

Employment Type: Full Time

Location: Manchester

Description

An exciting opportunity has arisen at REFY Beauty for a Paid Media Manager. This is a new role within the Performance Marketing team, responsible for leading our PPC and Paid Social strategy across the UK, US, Europe, and Middle East, with Affiliate Marketing experience considered a strong advantage.

The Paid Media Manager will oversee our global paid media activity across Paid Search and platforms including Meta, TikTok, Snapchat, and Pinterest, alongside managing our Affiliate platform. They will lead and develop the in-house team while managing two specialist agency partners - one focused on Paid Social and one on Paid Search—to ensure a cohesive and high-performing paid media ecosystem.

The successful candidate will have experience managing both agency partners and in-house teams, confidently measuring performance against commercial targets, and using data-led insights to improve efficiency and drive sustainable growth. They will also bring a strong creative mindset, ensuring campaigns, creative, and copy remain on-brand and best in class.

Key Responsibilities

• Ownership of all Paid Social campaigns across key social platforms (Meta, TikTok, Snap, Pinterest) including targeting, budget optimisation, creative execution, and overall performance to meet channel targets
• Oversee and manage PPC (Paid Search), Affiliate, and Display activity, ensuring alignment with the wider Paid Social strategy and overall performance goals
• Constantly analyse campaign, ad set, and creative performance to extract key insights, inform optimisations, and provide clear recommendations
• Work across all territories to identify the strongest localised creative and targeting strategies, with a strong focus on scaling the US strategy alongside UK, EU, & ME
• Produce daily, weekly, and monthly performance reports, communicating key highlights, learnings, and strategic recommendations to the wider team and senior stakeholders
• Collaborate closely with the Creative team to generate new ideas and innovative approaches for Paid Social campaigns
• Build strong relationships with the wider Marketing team to ensure consistent campaign messaging across all customer touchpoints
• Keep up to date with industry trends and platform advancements, proactively suggesting improvements to our paid media approach