Bigwave Marketing | B Corp™
Paid Media Principal
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About the Role
We're investing in our Digital Performance function, and we need a genuine Paid Media expert to help us shape it. As Paid Media Principal, you'll be that person, recognised as a go-to technical authority, working alongside our incoming Head of Digital Performance to raise the bar for the whole team.
This is a senior specialist role for someone who wants to grow their influence and impact through deep technical expertise, though there's a clear pathway into management too if that's a direction you want to take in the future. You'll bring deep, hands-on Paid Media expertise, share that knowledge generously with the wider team, and help raise the technical standard of the department as a whole.
Who We're Looking For
We're on the lookout for someone who loves the technical craft of Paid Media and takes real pride in doing it well. You're generous with your expertise, naturally curious, and enjoy mentoring colleagues to help them succeed. You're comfortable balancing technical excellence with real-world client objectives and ROI, and you don't just do great work yourself, you actively contribute to the technical growth and standards of the wider department.
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- You actively track emerging platforms, tools, and AI-driven developments in Paid Media, and bring that knowledge back to the team.
- You'll have significant hands-on agency experience driving ROI, with expert-level knowledge of Google Ads (Search & Display), Microsoft Ads, and Google Analytics, attribution and measurement.
- You'll bring advanced experience managing complex e-commerce campaigns, including Google Shopping, Meta Ads, YouTube advertising, advanced remarketing, and audience segmentation.
- Plus, strong experience running campaigns across broader platforms such as LinkedIn, TikTok, Pinterest, X/Twitter, Spotify, and programmatic environments, along with Google Tag Manager and conversion tracking.
- A proven track record of coaching and mentoring colleagues, and experience managing complex client accounts, will round out your profile.
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Why Bigwave?
We're an independent, B Corp certified agency, which means doing right by our people, clients, and communities sits at the heart of how we work. Community matters deeply to us: we're proud of the impact we have beyond client work, and we look for people who share that commitment to giving back and doing business responsibly.
Find out more about us at bigwave.co.uk
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