Full Fibre Limited
Paid Media Specialist
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Values
Values are extremely important to our culture and success at FullFibre...
- We are Customer Centric. Our customers are at the centre of everything we do. We value, serve, and support our customers with care and dedication.
- We are Collaborative. We prioritise effective communication, cooperation, and collaboration. We work as one team and celebrate our shared success.
- We are Proud. Proud of the work we do and how we do it; with integrity, pride, confidence, and respect.
- We are Agile. We embrace change. We are innovative, forward thinking and adapt quickly to fast-moving situations and opportunities. We are continuously improving.
About the Role
This is a hands-on performance marketing role with Paid Search at its core.
As our Paid Media Specialist you'll work closely with the Digital Marketing Manager and Performance Marketing Manager, you will be responsible for the day-to-day performance of Zzoomm's paid media activity, with a particular focus on Google Ads and Microsoft Advertising.
We work with specialist external agencies, but we want to build stronger Paid Media expertise within Zzoomm. You will work alongside our agencies rather than simply receiving reports from them: getting into the platforms and the data yourself, understanding what is driving performance, spotting opportunities, questioning recommendations and helping ensure we are getting the best possible return from our investment.
This role would suit someone who genuinely enjoys Paid Search. You will be curious about why performance has changed, comfortable digging into campaign and conversion data to find the answer, and always looking for the next opportunity to generate more customers or improve acquisition efficiency.
Paid Media will be your specialism, but you will be part of a wider digital marketing team and will also have the opportunity to support activity across Paid Social, CRO, SEO, affiliates, CRM and the website.
Skills & Experience required to do this role...
Essential
- At least 3 years' hands-on experience managing or optimising Paid Search campaigns.
- Strong practical knowledge of Google Ads, Microsoft Ads & Meta Ads; you should be comfortable working directly within live accounts rather than relying solely on agency reporting.
- Good understanding of Paid Search fundamentals including campaign and account structure, keywords, match types, search terms, negative keywords, bidding strategies, budgets and conversion optimisation.
- Experience analysing campaign performance and making optimisation recommendations based on data.
- Strong understanding of metrics including CPA, CPC, CTR, conversion rate and impression share.
- Comfortable using GA4 to investigate website and conversion performance.
- Strong Excel or Google Sheets skills and confidence working with large sets of performance data.
- Strong numerical and analytical ability and a genuine interest in understanding why something has happened, not simply reporting that it has happened.
- Commercially minded, with an understanding that successful performance marketing is ultimately measured through customer acquisition and return on investment.
- Comfortable working with and constructively challenging external agencies and partners.
- Strong attention to detail and the ability to manage multiple campaigns, tests and priorities simultaneously.
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Desirable
- Experience with Chat GPT Ads.
- Experience with other Paid Media Platforms we could look at expanding into.
- Experience building or using Looker Studio reporting.
- Understanding of Google Tag Manager, conversion tracking and digital analytics.
- Experience with offline conversion imports, enhanced conversions or first-party customer data.
- Experience with A/B testing and conversion rate optimisation.
- Experience working in a lead-generation, subscription, ecommerce, telecoms or other high-volume B2C environment.
- Experience working alongside a specialist paid media or performance marketing agency.
- Google Ads certification.
The Kind of Person Who Will Thrive Here
We're looking for someone with a genuine performance marketing mindset and you'll likely to be someone who:
- Opens Google Ads because you want to know how yesterday performed, not because somebody has asked you to.
- Notices when CPA, conversion rate or traffic changes unexpectedly and wants to understand why.
- Enjoys digging into data and turning what you find into an action.
- Constantly asks "what can we test next?".
- Understands that increasing volume and improving efficiency have to be balanced.
- Is comfortable challenging an agency recommendation when the data suggests something different.
- Doesn't accept the advertising platform's reported performance without considering what happened further down the customer journey.
- Takes ownership and follows through on actions.
- Is commercially curious and wants to understand how marketing ultimately translates into customers and revenue.
- Wants to become a genuine Paid Media expert while continuing to develop broader digital marketing skills.
Key Responsibilities
Paid Search – Primary Responsibility
- Take day-to-day responsibility for the performance of Zzoomm's Paid Search activity across Google, Microsoft, Meta & Chat GPT, working alongside our external agencies.
- Regularly review performance across campaigns, search terms, keywords, audiences, locations, devices, ad creative and landing pages.
- Monitor budgets and campaign pacing to ensure investment is being directed towards the areas generating the strongest commercial returns.
- Analyse CPA, CPC, CTR, conversion rate, impression share and other relevant performance metrics to identify opportunities and areas of inefficiency.
- Identify opportunities to generate incremental volume through campaign expansion, new keywords, audiences, locations, campaign types and testing.
- Continually review search query performance and help develop keyword and negative keyword strategies.
- Support the creation, implementation and optimisation of Search, Pmax & social campaigns.
- Develop and maintain structured testing plans across bidding strategies, targeting, campaign structure, ad copy, creative and landing pages.
- Monitor performance proactively and investigate unexpected changes rather than relying solely on scheduled agency reporting.
- Stay informed of developments across Google Ads, Microsoft Advertising and the wider Paid Search landscape and identify relevant opportunities for Zzoomm.
Agency & Partner Management
- Work closely with our paid media agencies and platform partners to continually improve campaign performance.
- Act as an informed internal point of contact for Paid Search, with enough platform and data knowledge to question, challenge and validate agency recommendations.
- Ensure actions and optimisations agreed with agencies are implemented and their impact is understood.
- Work with agencies to maintain clear testing roadmaps, ensuring we understand what is being tested, why and what we have learned.
- Bring Zzoomm's first-party data and commercial insight into agency decision-making so activity is optimised against genuine business outcomes rather than platform metrics alone.
- Help identify where additional internal or agency activity could unlock incremental customer acquisition.
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Measurement, Attribution & Performance Analysis
- Use Google Ads, Microsoft Advertising, GA4, Looker Studio and internal reporting to develop a complete understanding of campaign performance.
- Analyse the customer journey beyond the initial advertising conversion, including leads and orders completed through other channels where data is available.
- Help ensure campaigns are being optimised against the conversion actions and customer outcomes that matter most to the business.
- Support the development and validation of conversion tracking, attribution and offline conversion measurement.
- Identify discrepancies between advertising platforms, analytics and internal sales data and help investigate their cause.
- Turn performance data into clear recommendations and actions rather than simply reporting what has happened.
- Produce regular performance analysis for the Digital Marketing Manager, Performance Marketing Manager and wider stakeholders.
CRO & Customer Journey
- Work closely with the wider digital team to improve the journey after somebody clicks an advert.
- Identify landing page and website opportunities from Paid Search behaviour and performance data.
- Support structured A/B testing of landing pages, messaging, propositions and calls to action.
- Help connect media performance with website conversion performance so we optimise the complete acquisition journey rather than advertising activity in isolation.
Wider Digital Marketing
- Paid Media will be the primary focus of this role, but as part of a collaborative marketing team you will also support wider digital activity when required, including SEO, affiliates, CRM, website updates and campaign launches.
Company Benefits...
- Base salary up to £40,000 dependent on experience/qualifications
- 25 days’ paid holiday plus bank holidays
- A day off for your birthday
- Pension Scheme
- Life assurance
- Private BUPA Healthcare
- £500 Employee Referral Scheme
- Enhanced family friendly policies
- Zzoomm Employee broadband perks inc family & friends
- Working with us, you will learn new skills on the job, diversify your abilities and enjoy building a new future for the UK’s broadband network.
FullFibre provides you with the flexibility to work in a way that will help you grow and develop. As well as having clear responsibilities, you will get extensive training to help you develop, and you will be building a legacy here as we build the Full Fibre broadband network of the future.
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