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Paid Media Specialist (Client Placement) - Brighton
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We are proud to partner with one of our exciting clients to appoint a Paid Media Specialist to their growing Marketing team.
Position Overview: Paid Media Specialist
This is a high-impact, hands-on role within a multi-functional Marketing team. Reporting to the Senior Performance Marketing Manager, the Paid Media Specialist will be responsible for the end-to-end management of all paid performance media activity—from strategic planning and implementation to real-time optimization and reporting. The primary objective is to maximize the effectiveness of paid media to drive member acquisition and meet both short- and long-term business goals.
Key Responsibilities
Campaign Management & Optimization (80%)
- Strategic Planning: Identify suitable media channels to fit KPI objectives and work closely with senior management to phase budgets across channels.
- Hands-on Implementation: Directly manage campaign creation and buying across platforms such as Google Ads, Microsoft Ads, and Meta (excluding OOH and Broadcast).
- Day-to-Day Optimization: Monitor daily performance, execute creative and bid strategy tests, and make real-time adjustments to maximize ROI.
- Technical Setup: Ensure all tracking, tagging, and pixels are in place pre-launch and troubleshoot any technical issues.
- Performance Reporting: Lead review sessions with stakeholders and provide structured reporting alongside ad hoc insights.
- AI Workflow Development: Build and deploy AI-driven workflows to improve automation, creative iteration, and performance diagnostics.
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Administration & Compliance (20%)
- Budget Tracking: Manage invoice processing, platform housekeeping, and budget reconciliation.
- Compliance: Prepare brand sign-off documents, monitor process consistency, and liaise with auditors for periodic requirements.
Candidate Requirements
Essential Skills & Experience
- Platform Expertise: Deep, practical experience managing campaigns within Google Ads, Microsoft Ads, and Meta Ads.
- Technical Knowledge: Proficiency with GA4, Looker Studio, pixel setup, UTM standards, and event-based tracking.
- Advanced Strategy: Ability to translate high-level business goals into structured paid media strategies across multiple budgets and audiences.
- Audience Segmentation: Expertise in building remarketing, lookalike, and intent-based segments.
- Mindset: An experimental self-starter with a "growth mindset" who is comfortable moving quickly with imperfect information.
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Desirable Experience
- Background in Paid Media agencies.
- Experience with LinkedIn Ads, TikTok Ads, or B2B targeting.
- Experience in Ecommerce marketing.
Core Values and Behaviours
- Innovate and Experiment: Actively looking for ways to improve processes and building testing into every project.
- Take Ownership: Delivering on commitments and keeping stakeholders informed on progress.
- Keep it Simple and Lean: Prioritizing action over perfection and focusing on high-value tasks.
- Member-Centric: Viewing campaign performance through the lens of the end-user to remove friction and add value.
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