Greenhouse Communications
Paid Media Specialist (fixed-term contract)
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Greenhouse
Greenhouse is an award-winning communications agency with a mission to power positive social and environmental change. We’re not like other agencies – our purpose is to have a positive impact on the world. We’re a mission-driven business and our clients work in sectors where we can have the biggest impact on the transition to net-zero and beyond; from energy and clean tech to nature and conservation, from food and health to finance and transport.
We are looking for a Paid Media Specialist to join our Impact Lab team on a 15-month fixed-term contract. The role will be responsible for planning and delivering multiple paid media campaigns, monitoring and optimising campaign performance, and working with the team to develop data-driven processes that deliver the best results for our clients.
We are looking for someone who has experience of delivering innovative paid media strategies and a strategic understanding of data and analytics. This is a brilliant opportunity to use your skills to help amplify some amazing clients who are at the forefront of tackling the climate emergency.
Key Responsibilities
High-impact campaigns
- Use a consultative approach to communicate our paid media offering to both existing and prospective clients.
- Create, guide and deliver innovative paid media strategies, reporting on performance and optimisation to clients and account leads.
- Oversee paid media budgets for our client portfolio ensuring spend is maximised and impact is delivered.
- Nurture strategic partnerships with the platforms we use via Account Managers, Customer Success Managers or other external contacts.
- Test and trial new features or trends to share across our teams and ensure we are always delivering the best results for our clients.
Data Analytics and Performance
- Have an in-depth understanding of how to maximise impact through optimisation and improvement based on data and insight.
- Input into integrated campaign plans and strategies to create the most impactful solutions for clients, leading on recommendations for data and analytics.
- Work closely with account leads to manage, track and evaluate campaign KPIs and prove ROI.
- A/B testing expertise to maximise ROI and enhance campaign effectiveness.
- Lead on the implementation of analytics reporting via Google Analytics with good level of GA4 experience.
- Be comfortable presenting regular strategic insight and recommendations to clients based on campaign performance, testing and best practice.
- Experience working across a range of digital channels - from SEM, SEO, Paid Social, Paid Search, Website, Display, Email, retargeting, etc.
- Experience developing data visualisations and dashboards to measure and monitor impact.
- Be entrepreneurial and challenge the status quo when it comes to performance and data for our clients.
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Team collaboration
- Share paid media knowledge and best practice with colleagues, supporting the wider team on paid media and performance-related activities.
- Push through ideas and initiatives that will continue to make Greenhouse efficient and progressive.
- Support the wider Greenhouse team in creating a strong, high-performing culture, in line with our values.
- Build relationships and work closely with teams across Greenhouse, educating them on paid media, performance, measurement, and data analytics.
What we’re looking for
Essential skills & experience
- Solid experience within an integrated agency or in-house marketing team.
- Experience developing and delivering paid media strategies for integrated marketing campaigns, providing performance expertise and guidance both internally and externally.
- Strategic understanding of data and analytics.
- Experience contributing to data strategy and planning for integrated marketing campaigns.
- Exceptional knowledge of common data and digital platforms and tools.
- Strong technical experience of analytics tools and paid media platforms (particularly, but not limited to: Google Tag Manager, GA4, LinkedIn Ads, Meta Ads, Google Ads including Grant accounts, programmatic display)
- Experience negotiating, securing and managing paid media partnerships with online media publishers, from initial outreach and commercial agreements through to campaign delivery and performance management.
- Established presentation skills, with the ability to draw strategic insights from data and tell a compelling story.
Desirable skills & experience
- Experience working with cross-disciplinary teams including designers, developers and digital specialists such as SEO and CRO.
- Experience working or academic background within the sustainability sector.
- A strategic understanding of sustainability sector trends and key challenges.
Personal specification
- We’re looking for someone who’s dynamic, driven and who wants to have a positive impact on the world.
- We’re seeking someone who is unafraid to take charge, be decisive and build support for key decisions made.
- We’re dealing with a climate emergency and to support our pioneering clients, we need to be proactive, agile, and smart in order to provide the most innovative, impactful solutions.
- We want this person to help us push boundaries and take our work to the next level, so they’ll need to be curious, ambitious, and able to take on a challenge, which means being comfortable with a bit of uncertainty.
- The next five years are critical in the race to Net Zero, and for the right person this is a career-defining chance to help drive the change that urgently needs to happen.
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Why Us?
At Greenhouse, we’re united by a common goal – our responsibility to care for the planet, and fight for climate and social justice, which makes coming to work meaningful, inspiring and fun. We are a B Corp, committed to ensuring that our business is a force for good.
Contract, salary and benefits
- Contract: 15-month fixed-term contract.
- Location: Bristol, UK
- Salary: £40-£45,000 (dependant on experience).
- Flexible working: core hours 10am-4pm with 2 days per week expected in the Bristol office.
- Early finish Fridays (finish at 3pm every Friday).
- 25 days holiday (plus your birthday and office closure between Christmas and New Year).
- Additional paid holiday for Slow Travel (travelling via means other than flight).
- Access to Bupa cashplan (savings on everyday healthcare expenses).
- Ethical pension scheme with Aviva.
- £100 annual budget for creative development.
- Cycle to work scheme.
- Benefit in kind EV car club.
- Office perks such as breakfast, organic fruit, socials.
Our Location
We have offices in London and Bristol, but this role is expected to be Bristol-based. We operate a flexible hybrid-working approach, but you will be expected to spend an average of 2 days a week in the office. You can apply for greater flexible working in accordance with your personal circumstances.
How to apply
Please get in touch with your CV and a cover letter telling us about why you are interested and what you would bring to the role to joinus@greenhouse.agency
The diversity of our workforce is important to us, and we particularly encourage candidates from Black, Asian and Ethnically Diverse backgrounds or Disabled, D/deaf, LGBTQ+, and/or neurodivergent people. To help us track the background of our applicants, we would appreciate you completing a short survey along with your application. This will also help us to offer you the appropriate support if you are successfully invited for an interview.
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