Fanatic
Paid Media Specialist
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We're a fast-growing digital and creative agency based in Bristol with international clients, established in 2001. We're looking for an experienced marketing analyst to join us as we expand our client base in both the Data & Analytics team and the wider digital marketing team.
About Fanatic
We are a creative digital agency with in-house Design, Development and Digital Marketing teams. We’re expanding rapidly, and it would be great to find someone who wants to develop while we develop the business and the team. We are a very fun and social team, with plenty of events throughout the year. We believe a good work-life balance is key.
Fanatic has an established digital marketing team, delivering SEO, CRO, paid media, email, content creation, organic social services, and digital marketing consultancy to a diverse set of clients. We work within finance, e-commerce, recruitment, health, events, restaurants, and more at a local, national, and international level. We have a team with a diverse skill set, including content creation, marketing data analysis, SEO, CRO, paid media and technical optimisation skills, among others.
Our Culture
We are an independent, owner-managed team who all care about high-quality production and marketing performance. We are driven by the creative satisfaction of a great project delivered and the rapport built with the resulting happy client.
Our culture is about balancing processes with individual talent. People are rewarded for being accountable for delivering great work while being supported by clear processes that are there to help without getting in the way.
With such a diverse range of in-house services, we give people great freedom to explore their roles and shape where they want to go with their careers. A good fit means Fanatic should also represent the right choice as a vehicle for your next step, so we are always interested in where people want to go and believe in them to get there.
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What we offer:
- Extra day holiday per year of employment up to 33 days
- Annual pay reviews based on performance
- 3 whole team social events per year
- Perkbox with regular monthly recognitions given to the team
- An active Social Committee that organises smaller team events such as go-karting, pottery, chocolate making, lido visits etc.
- Health Care package (GP access and Employee Help lines)
- Monthly wellbeing walks
- Cycle to work + Office snacks + beers on a Friday + board games night
The Role:
- Salary: £30,000 - £35,000
- Location: Blended working (A minimum of 3 days at Courage House, 3 Ashman's Road, Bristol, BS3 2EZ)
- Contract: Full Time / Permanent
What we are looking for:
We are looking for a technically skilled and analytically minded Digital Marketing Analyst to join Fanatic. In this role, you will be responsible for implementing and managing measurement frameworks across client accounts, ensuring accurate data collection in an evolving analytics and measurement landscape. You will work closely with account managers, developers, the digital marketing team and clients to deliver actionable insights and robust tracking solutions.
Responsibilities:
- Plan, set up, and optimise paid media campaigns across various platforms, the priority for this role being Google Search.
- Use various analytical tools to assess competitor activity and spot opportunities for growth.
- Carry out accurate reporting, analysis, and research for existing and new paid media accounts.
- Create comprehensive paid media proposals for new clients.
- Regular communication with clients to understand their business needs and KPIs, and to update them on progress, results, and next steps.
- Create monthly performance reports using Looker Studio.
- Support the other members of the digital team.
- Work closely with the design and development teams.
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Skills
Essential:
- 3 years' experience within a digital marketing agency.
- Excellent abilities to strategise, build and optimise Google Search campaigns.
- Strong overall understanding of the digital marketing landscape.
- Experience in planning, setting up, and optimising Google Display, Google Shopping, YouTube, Bing, and Meta campaigns.
- Proven track record across different business verticals.
- Ability to gather insights from analytical tools and recommend steps for paid media campaign optimisation.
- Experience managing accounts with varying-sized budgets over multiple channels, target audiences, geographies, languages, and objectives.
- Strong communication and organisation skills with the ability to adapt in agile ways of working.
- Ability to multitask and self-manage while handling projects under tight deadlines in a fast-moving environment.
- Strong copywriting skills.
Desirable:
- Experience in programmatic and contextual advertising.
- Experience in conversion tracking set-up using Google Tag Manager.
- Experience in using Looker Studio.
We very much look forward to meeting you, hearing about your experience and discussing if Fanatic could be the right next step for your career.
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