Paid Media Specialist

Location: Greenford, London
Work Arrangement: On-site
Employment Type: Permanent, Full-time
Salary: £39,000 – £45,000 per year
Visa Sponsorship: Not available

An established organisation in the education sector is seeking a Paid Media Specialist to plan, execute, optimise, and report on paid digital marketing campaigns across multiple advertising platforms.

This is a hands-on, performance-focused role responsible for generating high-quality leads and maximising campaign performance through data-driven paid media strategies. You will work closely with marketing, recruitment, and creative teams to deliver targeted, conversion-focused campaigns aligned with organisational growth objectives.

Key Responsibilities

• Plan, manage, and optimise multi-channel paid media campaigns across Google Ads, Meta, TikTok, and LinkedIn.
• Develop and implement paid media strategies aligned with brand and customer acquisition objectives.
• Manage campaign budgets to maximise ROI, cost efficiency, lead quality, and conversions.
• Develop audience targeting strategies across relevant professional and demographic segments.
• Monitor campaign performance and identify opportunities for optimisation and growth.
• Manage campaign tracking, attribution, conversion tracking, and audience segmentation.
• Work with Google Tag Manager, Google Analytics, CRM platforms, Meta Business Manager, and related marketing technology.
• Analyse campaign data and produce performance reports and actionable insights.
• Maintain consistent brand positioning, messaging, and visual identity across paid channels.
• Monitor market trends, platform developments, and emerging paid media opportunities.
• Work collaboratively with marketing, recruitment, creative, and international teams.
• Manage multiple campaigns and projects simultaneously while meeting deadlines.