Paid Media Strategist

We help employers attract and engage the people who'll make their business thrive. As a Paid Media Strategist, you'll play a central role in making that happen, shaping how employer brands show up in the world, how people discover real job opportunities, and how media investment turns into meaningful results.

This is a hands-on, end-to-end role. You'll lead media strategy, stay close to the platforms, own performance for your clients, and bring clarity and confidence to how strategy and results are communicated.

You'll work across channels, including Google, Meta, LinkedIn, TikTok, and programmatic, sometimes building a full-funnel strategy in Excel, sometimes optimising in-platform, sometimes standing in front of clients explaining what's working, what isn't, and what should happen next.

You'll collaborate closely with Client Services, Digital Strategy, Creative, and Data Ops. While there may be junior or specialist support at times, you are accountable for the thinking, the delivery, and the client experience.

If you'd been here recently, you might have led a paid media strategy for McDonald's restaurant recruitment, tested new TikTok formats for Specsavers, or used performance data to help Royal Mail attract thousands of seasonal workers and then presented the story behind the results.

What you'll do

• Own media strategy and performance for your clients, from brief and planning through to activation, optimisation, reporting, and presentation.
• Develop and confidently sell in big media ideas, from global CTV strategies to sophisticated retargeting and sequencing approaches using clear rationale, insight, and performance logic to bring clients with you.
• Plan and manage multi-channel paid campaigns across platforms such as Google, Meta, LinkedIn, TikTok, and programmatic platforms.
• Build structured media plans in Excel, including budgets, pacing, and forecasting across roles, markets, and funnel stages.
• Create and present engaging media strategy and performance decks shaping the narrative, rationale, and recommendations that guide client decisions.
• Work directly in-platform, building, activating, optimising, and QA-ing campaigns when required.
• Analyse campaign performance and produce reports that explain not just what happened, but why and what to do next.
• Be an active part of client conversations: joining WIPs with Client Services, presenting plans and results, handling challenge, and confidently selling in ideas and recommendations.
• Stay curious about platform updates and enhancements and understand how new formats and capabilities can be applied in a meaningful way for clients.
• Research, test, and evaluate new platforms, formats, and approaches that could strengthen campaign performance.
• Collaborate closely with creative, research, data, UX, and development teams to ensure media aligns with messaging, candidate journeys, and measurement.
• Support and mentor others in the media team, sharing knowledge and helping raise the standard of planning, activation, and thinking.
• Contribute to improving how we plan, buy, and measure media at ThirtyThree from better templates and tools to smarter, more joined-up processes.