Iconic Resourcing
Paid Media Strategy Specialist
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Paid Media Strategy Specialist - Amazon
Edinburgh (hybrid)
£40,000 - £60,000 dependant on experience
Please note you must have a UK Visa to be considered for this role.
An exciting opportunity to join an international business! This strategic role will take ownership of Amazon advertising performance across multiple marketplaces, driving growth through data analysis, experimentation automation and AI. You'll shape the long-term advertising strategy while leading a small team responsible for campaign execution and optimisation. This role may be suited to those already working as an Amazon Specialist, Amazon Account Manager or Ecommerce candidates who have expertise in Amazon ads.
Key Responsibilities
- Develop and evolve the Amazon Advertising strategy across sponsored products, brands and display.
- Analyse campaign and commercial performance to identify growth opportunities and improve profitability.
- Design and lead testing programmes to optimise targeting, creative, automation and emerging ad formats.
- Drive the adoption of AI tools and automation to improve efficiency, insight generation and performance.
- Lead and mentor a team of PPC specialists, setting priorities and strategic direction.
- Present performance insights, recommendations and growth opportunities to senior stakeholders.
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Requirements
- 3-5 years experience gained in-house or agency-side within an e-commerce environment with a specific focus on Amazon.
- Strong understanding of Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Experience developing PPC strategy and identifying opportunities for commercial growth.
- Highly analytical with the ability to interpret performance data and translate findings into actionable recommendations.
- Experience leveraging AI, automation tools or advanced workflows to improve performance and efficiency.
- Excellent communication and stakeholder management skills, with the ability to influence decision-making and work autonomously.
If you are interested in discussing this role further, please contact Robyn Christie at Iconic Resourcing - robyn.christie@iconicresourcing.com
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At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.
Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.
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