Digital People London
Paid Performance Manager - Independent Digital Marketing Agency - London - £35k-£45k
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Performance Marketing Specialist
This is a unique digital media performance opportunity to work for a growing independent digital media agency. Ideally you already work within PPC but would like to expand your channel knowledge across SEO and Data Insights. Working within PPC you will need to be technically knowledgeable across optimising and managing multiple paid search campaigns. There is a close working set up with the UX and Data teams. Client management experience is a huge plus for this role.
As the Performance Marketing specialist you will help clients grow their brands by supporting the strategy, implementation and analysis across all key channels (paid, organic, social) and platforms (google, meta, TikTok, youtube etc.). Main responsibilities include:
- Develop, implement, and refine performance marketing strategies tailored to each client's goals
- Paid campaign setup, copy optimisation & analysis across all key platforms:
- Bing
- Meta
- YouTube
- TikTok
- Any other relevant
- Develop and execute SEO strategies to improve organic search rankings, drive website traffic, and achieve measurable results (using Google Analytics, Ahrefs, SEOMoz, Screaming Frog)
- Perform comprehensive keyword research and analysis to identify opportunities for content optimisation and site performance enhancement.
- Audience insight, segmentation targeting to maximise performance
- Management of paid media budgets, optimising for performance and ROI
- Collaborate with clients to set realistic KPIs and ensure alignment with their broader business goals.
- Conduct on-page and off-page SEO audits and implement best practices to ensure technical, internal link and content optimisation.
- Create and update meta tags, titles, and descriptions to improve search engine visibility and click-through rates.
- Develop and manage link-building strategies, including outreach to authoritative websites for quality backlinks.
- Deliver strategic performance insights to drive action in platform and via Google Analytics/Looker Studio
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This role would be a great match for someone looking to become a multi channel performance manager and work within an independent agency environment in Central London. The business operates a 3 day hybrid office working model.
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