The Travel Franchise
Paid / Performance Marketing Manager - Franchisee Acquisition. Hybrid / Remote
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
PPC | Paid Social | SEO | Lead Generation | £474k Marketing Budget
You're good at performance marketing because you genuinely enjoy doing it.
Maybe you're in an agency managing multiple client accounts and want to focus on one exciting brand. Or perhaps you're in-house and looking for more ownership, autonomy and the opportunity to make a real commercial impact.
You know how to build, optimise and improve Paid Search campaigns that generate quality leads. Now you're looking for somewhere you can take that experience and continue developing your skills.
That's where we come in.
We're The Travel Franchise - the UK's leading travel franchise, voted Best Lifestyle Franchise in the World two years running. We have a £474k marketing budget, ambitious growth plans and a clear commercial strategy.
Now we're looking for a hands-on Paid Search Manager to help us continue building and improving the performance marketing activity that drives our franchise growth.
Note: You will be driving interest from potential new Franchisee owners, not selling holidays. High value, complex sales funnel.
The Role at a Glance
Paid Search / Performance Marketing Manager
UK-based | Bournemouth Preferred | Remote with Regular In-Person Collaboration
£45,000 - £50,000 DOE + Performance Bonus
Permanent | Full Time
Pedigree: UK's Leading Travel Franchise | Best Lifestyle Franchise in the World Two Years Running
Marketing Budget: £474k Annual Marketing Budget
Your Background / Skills: PPC, Paid Search, Google Ads, Microsoft Advertising, Paid Social, Meta, SEO, Lead Generation, HubSpot, Performance Marketing, AI Search
A Year From Now...
You'll know you've had a great year if you've helped us achieve these three outcomes:
- Reduced cost-per-acquisition through continuous optimisation, testing and improving campaign performance.
- Increased qualified franchise enquiries while maintaining lead quality.
- Helped support the growth of our marketing investment by consistently delivering measurable ROI.
The Role
You'll play a key role in delivering and continuously improving the performance marketing activity that drives franchise enquiries for The Travel Franchise.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Working directly with our Co-Founders, you'll receive immediate feedback on lead quality and campaign performance, giving you a genuine understanding of how your work impacts commercial results.
This is a genuinely hands-on role.
We're looking for someone who enjoys personally building, managing and optimising campaigns rather than managing a team or directing agencies. If you love getting into Google Ads, Meta and HubSpot every day, testing ideas and continually improving performance, you'll feel right at home.
You'll have the autonomy to make recommendations, try new ideas and improve campaign performance while remaining closely involved in the day-to-day delivery.
Here's the Experience We're Looking For
- Proven PPC experience with at least 4 years' hands-on performance marketing experience, managing and optimising Paid Search campaigns that deliver measurable commercial results.
- HubSpot expertise - ideally 5+ years' hands-on experience using HubSpot. You're confident managing CRM, campaign reporting, workflows, lead management and marketing automation within the platform.
- A genuine CPA improvement story - you've materially reduced cost-per-acquisition before and can explain exactly how you achieved it.
- Strong experience across Google Ads and Meta platforms (Google Ads and Meta certifications would be advantageous).
- Good understanding of lead generation funnels and multi-stage sales processes.
- Confident interpreting campaign data and presenting meaningful insights that support business decisions.
- Good SEO fundamentals together with an awareness of how AI Search (ChatGPT, Claude, Perplexity etc.) is changing search behaviour.
- A proactive, self-motivated approach. You enjoy taking ownership, solving problems and continually improving performance.
- Strong exposure to SEO/organic search preferred
The Rewards For You
You'll join a growing marketing team where you'll have genuine ownership of your campaigns, direct access to decision makers and the opportunity to make a visible impact on business growth.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
As the business continues to grow, there will be opportunities to develop your skills, take on additional responsibility and grow your career with us.
- Salary: £45,000 - £50,000 depending on experience.
- Performance Bonus: Additional rewards linked to commercial performance.
- Professional Development: Dedicated training budget to support your continued development.
- Holiday & Travel: Generous holiday entitlement together with genuine travel opportunities.
- Culture: Netflix-inspired "Freedom & Responsibility". We hire great people, provide context rather than control and focus on outcomes over hours worked.
Who Are We?
Not Just Travel and The Travel Franchise are multi-award-winning travel companies with over 700 active Travel Consultants across the UK.
We operate a unique B2B2C model where our franchisees build their own successful travel businesses while being supported by our systems, marketing, training and infrastructure.
We're growing quickly, with ambitious plans to increase franchise recruitment and help more Travel Consultants build successful businesses. Marketing sits at the heart of that growth.
We hire adults, give them context rather than control and measure outcomes rather than activity. You'll be trusted to do great work and given the freedom to make a genuine impact.
Ready to Join Us?
Apply now with your CV and a short cover note telling us:
- Your biggest CPA reduction success story (with the actual numbers).
- The largest PPC budget you've personally managed.
- Why this opportunity caught your attention.
Application notice... We take your privacy seriously. As you might expect you may be contacted by email, text or telephone. Your data is processed by our talent partner RR (Recruitment Revolution) on the basis of their legitimate interests in fulfilling the recruitment process. Please refer to their Data Privacy Policy & Notice on their website for further details.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills