Key Responsibilities

• Analyse paid search performance across European e-commerce websites and translate findings into prioritised optimisation actions.
• Manage and refine activity across Google Ads and Microsoft Ads, including Shopping and Performance Max campaigns.
• Assess performance by market, product group, campaign type, device, audience and commercial objective.
• Optimise bids, budgets, targeting, search coverage, campaign structures and product segmentation to improve profitable growth.
• Evaluate product feed quality and identify catalogue, categorisation or data issues that restrict paid search visibility.
• Work with extensive product data and long-tail inventory to uncover demand opportunities and reduce inefficient spend.
• Monitor revenue, conversion, cost, margin-related indicators and return on ad spend against agreed performance objectives.
• Produce clear reporting and recommendations for commercial and sales leadership, making complex analysis accessible to decision-makers.
• Support campaign planning across different European languages, currencies, customer behaviours and trading conditions.
• Investigate performance differences between established markets and regions with further growth potential.
• Collaborate with the United States-based paid media function to align local insight with broader search strategy and standards.
• Review measurement, attribution and privacy considerations that may affect the accuracy of paid media reporting.
• Develop testing plans, document outcomes and apply successful learnings across relevant accounts and markets.
• Contribute to processes, governance and capability improvements that make international paid search more scalable and reliable.

Requirements

• At least five years of practical experience in paid search, pay-per-click marketing or a closely related performance marketing discipline.
• Strong working knowledge of Google Ads and Microsoft Ads, with the confidence to manage analysis and optimisation directly within the platforms.
• Demonstrable experience with Google Shopping and Performance Max in a transactional e-commerce environment.
• A track record of using paid media to drive measurable revenue, conversion growth and return on ad spend.
• Experience supporting campaigns across several European countries, with an understanding that market performance cannot be managed through a single-market approach.
• Familiarity with differences in language, currency, customer intent, product demand and buying behaviour across international markets.
• Evidence of working with large or complex product catalogues, ideally including hundreds of thousands of stock-keeping units or comparable long-tail inventory.
• Advanced analytical capability, including the ability to interpret large volumes of campaign, product and commercial data.
• Strong commercial judgement when balancing growth, efficiency, budget control and product-level performance.
• Experience diagnosing account structure, feed, tracking or attribution issues and recommending practical corrective action.
• Confidence presenting findings, priorities and performance narratives to commercial, sales and marketing stakeholders.
• Experience working with geographically distributed teams and coordinating activity across different business functions.
• Exposure to paid search budgets of approximately £100,000 or more per month would be advantageous.
• Experience across markets such as the United Kingdom, Germany, Spain, Italy, France, Belgium, Poland or the Netherlands would be valuable.
• Knowledge of European privacy requirements and their implications for measurement, consent and attribution would strengthen your application.
• Experience in industrial distribution, specialist retail, hardware, marketplaces or another catalogue-led e-commerce setting would be beneficial.

Benefits

• Ownership of paid search analysis and optimisation within a substantial international e-commerce operation.
• Direct exposure to complex product data, multi-market trading and commercially significant performance decisions.
• The opportunity to influence growth across both established European markets and regions with untapped potential.
• Close collaboration with commercial leadership and an experienced United States-based paid media function.
• Scope to shape campaign processes, measurement standards and the development of a stronger in-house capability.
• Practical experience across Google Ads, Microsoft Ads, Shopping, Performance Max and large-scale catalogue marketing.
• A role where analytical recommendations can produce visible effects on traffic quality, revenue and advertising efficiency.
• Professional development through exposure to international retail, technical products and cross-functional commercial priorities.