Michael Page
Paid Search Executive
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About the Role
As a Paid Search Executive in the retail industry, you'll be responsible for managing and optimising paid search campaigns to drive online sales and customer engagement. Your work will play a key role in ensuring the digital team achieves its goals and delivers measurable results.
Client Details
This is an international men's fashion brand, founded and run from London. They have great values and business practices, believing in making quality products in a sustainable way. They work 3-4 days/week in the office and have a strong sense of camaraderie and collaboration.
Description
- Build, manage, and optimise paid search, Pmax, Demand Gen and YouTube campaigns across Google Ads and Microsoft Ads
- Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages
- Conduct regular search query, keywords, and audience analysis
- Monitor AI-led campaigns including URL exclusions, interpreting insights and recommending actions
- Support and help manage feed optimization
- Manage ongoing Demand Gen/ Pmax asset group updates, including creative refreshes and asset group testing, asset performance reviews and optimisation, and audience signal refinement
- Support and help manage a structured testing roadmap across all paid activities
- Plan, implement, and evaluate tests across bidding, creative, assets, and landing pages
- Document test results clearly and translate learnings into actionable recommendations
- Produce regular performance reports and dashboards
- Analyse performance data to generate clear insights and optimisation opportunities, utilizing 3rd party data
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Profile
- Solid paid search experience (Google, Bing ads platforms), with a strong track record of running successful campaigns from conception, execution & data analysis
- Strong analytical thinkers with excellent numerical skills
- High attention to details and able to manipulate data using advanced Excel
- Articulate, verbally and in writing, able to simplify and convey complex data and the insights gathered from it
- Up to date with market and technological related innovations
- Clear communicator with a proactive, problem-solving mindset
- Experience of working in a retail e-commerce environment is beneficial but not essential
- Self-sufficient, with the ability to plan, prioritise, and manage workload effectively
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Job Offer
- Discretionary performance bonus
- Pension, health cover, life assurance
- 50% instore discount
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