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Paid Search Manager
The Paid Search Manager will own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max, managing a portfolio of high-priority markets with real global scale. This role is responsible for channel structure, targeting, bidding, and pacing—driving growth while balancing CAC efficiency and LTV payback. The Paid Search Manager will design and run structured test plans covering keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants, while reporting on performance trends and translating insights into strategic recommendations. They will prepare quarterly plans and forecasts rooted in data and testing, collaborate with product and CRO teams to optimize conversion paths, and partner with regional marketing to align campaigns with local strategy and customer insights. The role also includes working closely with Google and Apple reps to unlock beta opportunities, troubleshooting issues, and staying ahead of platform innovations. Success will be measured by an ability to bring efficiency metrics to the forefront—owning CAC, CPAs, ROAS, and marginal return analysis—while keeping sharp on search trends, creative requirements, and campaign advancements.
What you will get to do as the Paid Search Manager:
- Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max—for a portfolio of high-priority markets with real global scale.
- Manage channel structure, targeting, bidding, and pacing—balancing growth with CAC efficiency and LTV payback.
- Build and run structured test plans—including keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants.
- Report on performance and trends across UAC, ASA, and PMax—developing clear insights and making strategic recommendations to improve results.
- Prepare detailed quarterly plans and forecasts—backed by channel expertise, data, and a bias for testing.
- Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance.
- Work directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation.
- Partner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights.
- Bring efficiency metrics to the center—owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions.
- Stay sharp on search trends—from match-type changes to creative requirements, app promotion updates, and new campaign types.
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- Professional use of Spanish
- 2-4 years of hands-on experience in managing paid search, with deep expertise in Google Ads, ASA, and UAC. Experience launching or scaling Performance Max is a strong plus.
- Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals.
- A collaborative team player, also capable of working independently with autonomy to make decisions on how best to optimise campaigns and achieve KPIs.
- Comfortable contributing to strategy and owning execution—working with large budgets and fast feedback loops.
- Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization).
- Fluent in channel-specific tools like Google Ads Editor, SA360, and performance reporting platforms (Looker is a plus).
- Experience building test plans, managing experiments, and iterating based on creative and audience insights.
- Cross-functional operator—experienced in working with analytics, product, creative, and regional marketing teams.
- Strong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas.
- Ambitious and growth-minded—this is an IC role with the potential to grow into leadership.
- Ability to coordinate with global teams.
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