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Paid Search Manager
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As our digital offering continues to grow, we're looking for a Paid Search Manager to help shape the next phase of their journey. You'll take ownership of the strategy, planning, and delivery of paid search campaigns across a diverse portfolio of clients, while helping to grow and develop their paid search offering.
This is a hands-on role with the opportunity to build and mentor a growing team, playing an active part in recruitment, developing talent, and establishing best practice. Working closely with their Analytics and AV specialists, you'll connect measurement, audience insights, and media activation to deliver high-performing, integrated campaigns across multiple platforms.
Key Responsibilities
- Own the paid search strategy across a portfolio of client accounts, from planning and forecasting through to execution and optimisation.
- Build, manage, and optimise campaigns across Google Ads, Microsoft Ads, and Amazon Ads, including Search, Shopping, Performance Max, and Demand Gen.
- Manage and optimise product feeds using feed-management platforms.
- Manage budgets and bidding strategies to hit client KPIs, balancing efficiency targets with volume and growth goals.
- Conduct keyword research, audience planning, ad copywriting, and landing-page recommendations to continually improve performance.
- Use analytics and attribution tools to measure performance, draw insights, and inform decisions.
- Assist the Paid Social team in the optimisation of Meta Ad campaigns.
- Audit paid search accounts and conduct pitches for new business.
- Take ownership of growing the paid search team.
- Act as a senior point of contact for clients, presenting strategy, performance, and recommendations with confidence and clarity.
- Build strong, trusted client relationships and proactively identify opportunities to grow accounts.
- Contribute to new business pitches and proposals where relevant.
- Ensure accurate reporting, billing inputs, and budget reconciliation across your accounts.
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Essential Skills & Experience
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- Minimum 4 years’ experience managing paid media campaigns.
- Advanced expertise in Google Ads & Microsoft Advertising (Bing).
- Intermediate expertise in Meta Ads Manager.
- Proven experience activating, optimising, and scaling high-performing campaigns.
- Strong experience with feed-management platforms (such as DataFeedWatch, Channable, or equivalent) to optimise product feeds for Shopping and Performance Max campaigns.
- Strong strategic thinking combined with hands-on execution.
- Excellent analytical skills, with confidence interpreting data and making commercial recommendations.
- Experience managing significant advertising budgets.
- Strong understanding of attribution, conversion tracking, GA4, and reporting.
- Experience contributing to and presenting in client pitches and new business proposals.
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