Company Overview

Salience is a dedicated team of passionate and creative digital marketers. We specialise in search and content marketing, serving clients across the UK.

Summary

Are you a highly analytical, detail-oriented PPC specialist ready to drive measurable results across high-profile client accounts? We are looking for a dedicated Paid Search (PPC) Executive to join our growing Paid Media team.

Responsibilities

• Plan, build, and optimise comprehensive PPC campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Video) to exceed client objectives and KPIs (e.g., ROAS, CPA, Clicks, Conversions).
• Contribute to client calls and meetings, presenting performance updates, sharing key insights, and supporting overall search strategy discussions.
• Translate client business goals into robust, data-led, and commercially focused paid search strategies.
• Conduct in-depth keyword research, audience analysis, and competitor analysis to identify growth opportunities and ensure maximum campaign coverage.
• Use Google Analytics 4 (GA4) and platform data to analyse results, track user behaviour, and identify opportunities for account restructuring and efficiency.
• Collaborate closely with Paid Social, CRO, and Analytics teams to ensure campaigns are aligned, budgets are optimised, and are driving maximum cross-channel performance.
• Produce clear, actionable reporting and provide proactive recommendations to enhance campaign outcomes and budget efficiency.
• Stay ahead of PPC platform trends, algorithm updates, new ad formats (e.g., Performance Max), and beta testing opportunities, bringing proactive ideas to clients and internal teams.
• Support the Head of Paid Media in forecasting, budgeting, and developing best practices across all search accounts.